Twitter Marketing and Advertising Certification Training

Twitter Marketing and Advertising Certification Training

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Key Features

  • 9 High Quality Chapters
  • 2.5+ hours of HQ e-learning
  • Course Completion Certificate
  • 9 High Quality Chapters
  • 2.5+ hours of HQ e-learning
  • Course Completion Certificate

About Course

Course Preview


    • Lesson 1 – Leveraging Twitter, Part 1: Understanding Twitter

      23:2

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:15
      • 1.3 What is Twitter?

        2:28
      • 1.4 Twitter Then & Now
        2:7
      • 1.5 Popularity in the USA
        2:4
      • 1.6 Popularity Internationally
        3:42
      • 1.7 Twitter Demographics
        3:15
      • 1.8 Marketing Impact
        2:44
      • 1.9 Coming Up
        1:26

    • Lesson 2 – Leveraging Twitter, Part 2: Twitter Marketing Foundations

      53:22

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:16
      • 2.3 Twitter Looking Like Facebook
        1:37
      • 2.4 Twitter Profile Dimensions
        2:53
      • 2.5 Designing Your Header
        2:26
      • 2.6 Image Post Tips
        3:32
      • 2.7 Twitter Video
        3:9
      • 2.8 Embeddable Tweets
        2:25
      • 2.9 URL Shorteners
        2:47
      • 2.10 How Many Accounts?
        2:32
      • 2.11 What Are Hashtags?
        3:48
      • 2.12 Joining Existing Hashtags
        2:50
      • 2.13 Understanding Hashtags
        3:13
      • 2.14 Why Retweets Matter
        2:43
      • 2.15 Creating a Twitter List
        2:45
      • 2.16 Leveraging Twitter Lists
        2:54
      • 2.17 Coming Up
        1:21

    • Lesson 3 – Leveraging Twitter, Part 3: Twitter Search & Twitter Cards

      29:24

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:15
      • 3.3 Advanced Search
        3:34
      • 3.4 Twitter Search Campaign Prep
        2:29
      • 3.5 Other Uses for Search
        2:4
      • 3.6 Twitter Cards Overview
        1:38
      • 3.7 Summary Cards
        1:0
      • 3.8 Large Photo & Product Cards
        2:7
      • 3.9 Player Cards
        1:49
      • 3.10 Enabling Twitter Cards on Your Site
        1:0
      • 3.11 Conversion & Campaign Cards
        4:9
      • 3.12 More Ways to Leverage Cards
        2:7

    • Lesson 4 – Leveraging Twitter, Part 4: Define a Goal & Create a Strategy

      61:32

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:16
      • 4.3 Twitter Strategy
        2:40
      • 4.4 Twitter’s Marketing Impact
        2:3
      • 4.5 Build a Strategy
        3:53
      • 4.6 Goals and Team Define Strategy
        4:58
      • 4.7 Brand Building
        4:51
      • 4.8 Credibility Boosting
        3:58
      • 4.9 Reputation Management
        6:9
      • 4.10 JetBlue Example: Reputation Management
        3:44
      • 4.11 Driving Conversions
        4:19
      • 4.12 Automation Advice
        3:3
      • 4.13 Coming Up
        1:22

    • Lesson 5 – Leveraging Twitter, Part 5: Twitter Tools

      46:40

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:15
      • 5.3 Client & Tool Considerations
        3:34
      • 5.4 Tools for Team Management
        2:47
      • 5.5 Tools for Content Research
        2:33
      • 5.6 Tools for Influencer Research
        2:56
      • 5.7 Native Analytics
        3:5
      • 5.8 Top Twitter Items
        4:8
      • 5.9 In-Depth Analytics
        4:0
      • 5.10 Tracking Conversation
        3:28
      • 5.11 Goal Tracking
        4:4

    • Lesson 1 – Twitter Advertising, Part 1: Understanding the Options

      31:12

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 Twitter Advertising Space

        2:27
      • 1.4 Understanding Twitter Ads
        1:48
      • 1.5 Understanding Promoted Accounts
        2:16
      • 1.6 Reasons for Promoted Accounts
        4:4
      • 1.7 Understanding Promoted Tweets
        2:2
      • 1.8 Reasons for Promoted Tweets
        3:23
      • 1.9 Understanding Promoted Trends
        2:41
      • 1.10 Reasons for Promoted Trends
        3:46
      • 1.11 Coming Up
        1:23

    • Lesson 2 – Twitter Advertising, Part 2: Understanding Targeting & Bids

      24:20

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:9
      • 2.3 Start with Twitter Ads
        1:57
      • 2.4 Marketing Platform Partners
        2:44
      • 2.5 Certified Partner Program
        2:27
      • 2.6 Ad Targeting
        3:42
      • 2.7 Promoted Tweets
        3:23
      • 2.8 Keep in Mind
        2:50
      • 2.9 Coming Up
        1:28

    • Lesson 3 – Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads

      24:40

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:13
      • 3.3 Two-Screen Popularity & Behaviors
        4:6
      • 3.4 Nielsen Twitter TV Ratings
        3:16
      • 3.5 Twitter Amplify Potential
        3:18
      • 3.6 Twitter Amplify
        3:17
      • 3.7 TV Conversation Targeting
        2:17
      • 3.8 Coming Up
        1:23

    • Lesson 4 – Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards

      21:50

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:8
      • 4.3 Challenge of Twitter Marketing
        2:5
      • 4.4 Introducing Twitter Cards
        2:17
      • 4.5 Types of Twitter Cards
        2:2
      • 4.6 Setting Up Twitter Cards
        2:39
      • 4.7 Tailored Audiences
        3:13
      • 4.8 CRM Targeting
        4:1
      • {{lesson.title}}

  • About Author

    Jennifer Evans Cario, Author, Speaker & Social Media Strategist
    • Jennifer is the Founder and President of SugarSpun Marketing
    • She is the Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program
    • Author of “Pinterest Marketing: An Hour a Day”
    • Jennifer specializes in small to mid-size social media strategy, blogger outreach, online reputation management, and corporate training
  • What is the course all about?

    Twitter is famous for micro blogging and there has been a paradigm shift toward this social media platform. Twitter saw a great surge in its users and the numbers have continued to scale to new heights. Twitter is a social networking web and mobile app where people share their thoughts within a limit of 140 characters called “tweets”.

    Simplilearn’s course on Twitter Marketing and Advertising, is a tailored personalized course to enable the professional gain a thorough knowledge on the aspects of this social networking site, and make the best use of this latest marketing strategy.

    Apparently Twitter has over 100 Million users and is bound to grow further. Twitter is more of an information networking site which could be used to spread information at a global level.

  • Why is the course most sought-after?

    Twitter Marketing and Advertising Course from Simplilearn skillfully trains the participant to become an expert in marketing through the Twitter Application.
    • Ability to generate over 300 leads per day
    • Optimize the twitter account to appear professional
    • Gain clarity on the quality of content that will enhance your twitter influence
    • Be the 1% of the crowd who learns to harness the full potential of Twitter App
    • Use best strategies and tactics to spread the information to a large scale.
  • What are the Learning Benefits of this Course?

    Twitter Marketing and Advertising Course offers the following benefits:
    • Learn to create compelling condensed tweets to grab the attention of the reader
    • Incorporate the latest strategies to tweet information to increase brand awareness
    • Able to connect to a larger crowd by using keywords
    • Increase traffic to the website
    • Learn to generate revenue by turning viewers to potential leads or sales.
  • What are the career benefits in-store for you?

    Twitter Marketing and Advertising is great course for marketers. Twitter is an efficient marketing strategy to attract website traffic, to improve brand awareness and generate revenue.
    • The professional has an expertise in expanding businesses to a wider geographical area through Twitter
    • Experienced and skilled marketers have immense demand in the job market.
    • Career is not restricted to one sector, every industry is now looking at Social Media to expand their business, create awareness and create awareness globally as Twitter is gaining more ground and is attracting a lot of new users.
  • Who should do this course?

    Twitter Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/ Brand Manager
    • Blogger/ Social Media Copywriter
    • Businesses that want more traffic to their websites.
    • Anyone looking to learn more about social media marketing.
    • Professionals who want to add another skill to their marketing mix.
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    • Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    • Trusted by the Fortune 500 companies as their learning provider for career growth and training
    • 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    • All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in the first attempt
    • Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others.

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