Search Engine Optimization (SEO) Foundation Certification Training

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Key Features

  • 2+ Hrs of High Quality e-learning Content
  • Topics on Algorithm update and SEO Changes
  • Covers SEO Measurement, Design and Architecture
  • Simulation Exam
  • Progress Quizzes
  • Downloadable Workbooks
  • Course Completion Certificate
  • 2+ Hrs of High Quality e-learning Content
  • Topics on Algorithm update and SEO Changes
  • Covers SEO Measurement, Design and Architecture
  • Simulation Exam
  • Progress Quizzes
  • Downloadable Workbooks
  • Course Completion Certificate

About Course




Course Preview


    • Lesson 1 – SEO Foundations: Introduction to SEO

      15:18

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:21
      • 1.3 The Three Players

        3:33
      • 1.4 Incentives of Major Players
        2:24
      • 1.5 Search Ecosystem
        2:8
      • 1.6 Pros & Cons of SEO
        2:43

    • Lesson 2 – SEO Foundations: A Model of Search Engines

      11:2

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:8
      • 2.3 How Search Engines Work
        1:36
      • 2.4 Crawling
        2:0
      • 2.5 Storing
        1:50
      • 2.6 Processing & Indexing
        1:33
      • 2.7 Ranking
        1:54

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: On-Page Optimization

      33:22

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:8
      • 1.3 Relevancy & Popularity

        1:55
      • 1.4 Title Tags & META Descriptions
        2:3
      • 1.5 Header Tags
        1:40
      • 1.6 URLs
        1:51
      • 1.7 URL Structure
        3:30
      • 1.8 Image Alt Text
        1:42
      • 1.9 Internal Links
        1:43
      • 1.10 Keyword Usage
        2:2
      • 1.11 Sitemaps
        1:54
      • 1.12 On-Page Don’ts
        3:38
      • 1.13 Perfectly Optimized Page
        5:5

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: Off-Site Optimization & Link Building

      22:6

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:8
      • 1.3 Signals of Popularity

        2:13
      • 1.4 Principles of Link Building
        1:40
      • 1.5 Link-Worthy Content
        2:2
      • 1.6 Offsite Engagement
        1:59
      • 1.7 Offline Relationships
        2:18
      • 1.8 Types of Links
        2:29
      • 1.9 Rel=”nofollow” & Social Media
        2:20
      • 1.10 Link Building Don’ts
        3:24

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: Duplicate Content

      11:22

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:7
      • 1.3 What Is Duplicate Content?

        2:18
      • 1.4 Common Instances
        2:26
      • 1.5 Fixing Duplicate Content
        3:20

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: Keyword Research & Competitive Analysis

      29:6

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:13
      • 1.3 User Intent

        3:10
      • 1.4 Not Provided
        2:10
      • 1.5 Performing Keyword Research
        3:18
      • 1.6 Two Types of Queries
        2:20
      • 1.7 Short Tail: Pros & Cons
        2:15
      • 1.8 Long Tail: Pros & Cons
        2:4
      • 1.9 Competitive Analysis Overview
        3:25
      • 1.10 Factors to Analyze
        3:8

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: Design & Architecture

      13:42

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:8
      • 1.3 Importance of Design

        1:35
      • 1.4 Design Best Practices
        3:48
      • 1.5 Designing for Search Engines
        3:50

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: Local SEO

      15:0

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:6
      • 1.3 Local SEO Is Here

        1:58
      • 1.4 NAP
        2:52
      • 1.5 Directories
        2:1
      • 1.6 Top Local Signals
        4:33

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: SEO Measurement

      10:44

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:7
      • 1.3 Biggest SEO Misconception

        4:29
      • 1.4 What to Measure
        2:16

    • Quiz

      0:0


    • Lesson 1 – SEO Foundations: The Changing State of SEO

      12:56

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:7
      • 1.3 Constant Changes

        2:9
      • 1.4 Google Panda Update
        2:2
      • 1.5 Google Penguin Update
        2:10
      • 1.6 Not Provided
        2:26
      • 1.7 Still Powerful
        2:4

    • Lesson 1 – SEO Foundations: Integrating SEO with Other Disciplines

      10:14

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:8
      • 1.3 Integrated Marketing

        1:36
      • 1.4 User Experience Across Channels
        2:9
      • 1.5 SEO & Content Marketing
        2:8
      • 1.6 SEO & Analytics
        1:45
      • 1.7 SEO & Mobile
        1:51

    • Quiz

      0:0


    • Course Feedback

      0:0

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  • About Author

    Danny Dover, Author, Speaker, SEO Faculty Co-Chair
    • Author, Search Engine Optimization (SEO) Secrets
    • Former Lead SEO, Moz
  • What is the course all about?

    Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of the websites in search engine results.

    The SEO Foundation training from Simplilearn provides foundational knowledge in SEO. The course enables participants to improve the visibility of the websites and improve website traffic with the proper usage of the relevant keywords. The course also helps participants to be up-to-dated with the best practices in SEO.

  • Why is the course most sought-after?

    The increased use of search engines has made the SEO industry grow in leaps and bounds. Thus, an expert training in the fundamentals of SEO prepares a professional to build a career in the SEO arena.
    Given below are some pointers for the popularity of this course:
    • There is a great demand for SEO marketers in the internet companies in India and US.
    • Most companies are getting their employees trained in the SEO field
    • SEO is the hottest outsourcing trend for India and there are at least 300 companies specializing in SEO outsourcing
    • According to Naukri.com, over 16,000 Web Marketing posts remain vacant in India and employers are looking for worthy candidates.
  • What are the learning benefits of this training?

    The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will be able to gain fundamental knowledge in:
    • On-Page Best Practices
    • SEO methods to generate relevant keyword
    • Competitive Analytics
    • Design & Architecture
    • Site Optimization & Best Practices
    • Link-Building
    • SEO for Local Search
    • SEO Site Audits
  • What are the career benefits in-store for you?

    There is a great demand for marketers who are good in SEO best practices and techniques. Given below are the major career benefits of this course:
    • The course immensely help professionals to apply best SEO practices in web designing, web copy writing and online marketing
    • It paves a career path by helping professionals to actively take part in website modification and in building internal and external link structures
    • This course enables professionals to improve search engine ranking and relevance by using keywords in website content
  • Who should do this course?

    The SEO Foundation course from Simplilearn can be pursued by those professionals who seek to gain basic knowledge on improving website visibility in the natural search engine listings. However, the course is most suited to:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing Professionals
    • Bloggers
    • Fresh graduates
    • Copywriters & Content Writers
    • PR Professionals
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    • Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    • Trusted by the Fortune 500 companies as their learning provider for career growth and training
    • 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    • All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    • Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others

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