Pay Per Click (PPC) Foundation Online Training

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Key Features

  • 2+ Hrs of High Quality e-learning Content
  • Topics on PPC Auction, PPC Audit & PPC Targeting Options
  • Covers Measuring Goals and Bidding Options
  • Simulation Exam
  • Progress Quizzes
  • Downloadable Workbooks
  • Course Completion Certificate
  • 2+ Hrs of High Quality e-learning Content
  • Topics on PPC Auction, PPC Audit & PPC Targeting Options
  • Covers Measuring Goals and Bidding Options
  • Simulation Exam
  • Progress Quizzes
  • Downloadable Workbooks
  • Course Completion Certificate

About Course




Course Preview


    • Lesson 1 – PPC Foundations: Introduction to PPC

      24:54

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:18
      • 1.3 Search Engines & Traffic

        2:2
      • 1.4 Display Networks
        2:48
      • 1.5 Auction-Based System
        1:29
      • 1.6 Targeting Capabilities
        1:43
      • 1.7 Search Ads & Business Types
        2:25
      • 1.8 The PPC Cycle
        1:41
      • 1.9 PPC Goals & Use Types
        2:19
      • 1.10 Before You Start…
        2:4
      • 1.11 The Advantages of PPC
        1:55
      • 1.12 The Three “Rs” of PPC
        3:13

    • Lesson 2 – PPC Foundations: Psychology of Search

      26:48

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:16
      • 2.3 How We Search
        3:20
      • 2.4 Connecting with Searchers
        2:42
      • 2.5 Refining Your Connections
        3:34
      • 2.6 Successful SEM: Aligning Goals
        2:37
      • 2.7 Most Common Online Activities
        2:13
      • 2.8 When Is Advertising Not Advertising?
        4:12

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: Account Hierarchy & Structure

      12:58

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:13
      • 1.3 Account Hierarchy Overview

        2:6
      • 1.4 Account Settings
        2:11
      • 1.5 Campaign Settings
        2:14
      • 1.6 Ad Group Settings
        2:21
      • 1.7 Summary
        1:54

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: The Buying Funnel, Part 1: Funnel Structure

      35:32

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:21
      • 1.3 Funnel Structure

        1:38
      • 1.4 B2B & B2C Sample Funnels
        6:45
      • 1.5 Search Sessions
        1:56
      • 1.6 Keywords Throughout the Funnel
        2:52
      • 1.7 Information Progression
        4:49
      • 1.8 Features & Benefits
        4:55

    • Lesson 2 – PPC Foundations: The Buying Funnel, Part 2: Examples & Tips

      25:22

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:6
      • 2.3 Real World Examples
        4:51
      • 2.4 Maintain Scent
        2:27
      • 2.5 Give the User Options
        2:17
      • 2.6 Display & The Funnel
        4:10
      • 2.7 Recap
        3:20

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: The Paid Search Auction

      32:26

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:6
      • 1.3 Paid Search Auction Basics

        2:25
      • 1.4 Ad Positions
        2:14
      • 1.5 Ad Rank
        3:17
      • 1.6 Introduction to Quality Score
        2:21
      • 1.7 Quality Score in Flux
        2:12
      • 1.8 Why Ad Rank?
        3:8
      • 1.9 Conversion Tracking
        5:36
      • 1.10 Recap
        2:24

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: Targeting Options

      22:4

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:7
      • 1.3 Hierarchy Review

        1:47
      • 1.4 Search and Display Networks
        1:39
      • 1.5 Location Targeting
        3:27
      • 1.6 Device Targeting
        1:32
      • 1.7 Time Frames
        2:42
      • 1.8 Placement Targeting
        1:55
      • 1.9 Contextual Targeting
        1:28
      • 1.10 Interest Targeting
        1:37
      • 1.11 Remarketing
        1:28
      • 1.12 Targeting Review
        2:50

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: Introducing Keywords

      46:16

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:8
      • 1.3 Necessary Jargon

        1:33
      • 1.4 Search Intent
        3:34
      • 1.5 Search Sessions
        2:3
      • 1.6 Types of Keywords
        3:3
      • 1.7 Think About the Searcher
        1:40
      • 1.8 Understand Your Demographics
        2:32
      • 1.9 Search Queries by Keyword
        2:12
      • 1.10 Ad Group Organization
        5:42
      • 1.11 Match Types
        3:23
      • 1.12 Negative Keywords
        2:15
      • 1.13 Finding Keywords
        3:33
      • 1.14 Recap
        2:0

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: Creating Compelling Ads

      32:38

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:6
      • 1.3 Ad Fundamentals

        2:21
      • 1.4 Ad Components
        5:24
      • 1.5 Anatomy of Ad Copy
        3:46
      • 1.6 Mobile Preference
        1:55
      • 1.7 Ad Testing
        2:6
      • 1.8 Ad Preview
        1:41
      • 1.9 Destination URL
        2:1
      • 1.10 Ad Extensions
        2:47
      • 1.11 Recap
        2:42

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: Measuring Goals & Bidding Options

      18:48

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:10
      • 1.3 Marketing Goals

        2:40
      • 1.4 PPC Metrics
        4:47
      • 1.5 Bidding Methods
        2:59
      • 1.6 Bid Modifiers
        1:44
      • 1.7 Recap
        1:34

    • Quiz

      0:0


    • Lesson 1 – PPC Foundations: PPC Account Audit

      9:58

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:47
      • 1.3 Increasing Visibility

        2:31
      • 1.4 The Quick Organization Audit
        1:30
      • 1.5 Digging for Outliers
        1:35
      • 1.6 Trended Data
        1:31
      • 1.7 Recap
        1:35

    • Lesson 1 – PPC Foundations: Integrating PPC with Other Disciplines

      19:58

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:7
      • 1.3 The Big Picture

        1:28
      • 1.4 PPC and Email
        1:35
      • 1.5 PPC and SEO
        1:0
      • 1.6 PPC and Social Media
        1:27
      • 1.7 PPC and Conversion Optimization
        1:44
      • 1.8 PPC and Analytics
        1:26
      • 1.9 PPC and Branding
        1:34
      • 1.10 In Small Businesses
        1:51
      • 1.11 In Medium-Sized Businesses
        2:21
      • 1.12 In Enterprise Businesses
        2:31
      • 1.13 Recap
        2:25

    • Course Feedback

      0:0


    • Quiz

      0:0

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  • About Author

    Brad Geddes, Author, Speaker and Marketing Consultant
    • Author of Advanced Google AdWords, and founder of CertifiedKnowledge.org
    • Writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster
    • Spoken at more than 35 conferences, and has led more than 60 AdWords seminars
  • What is the course all about?

    Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.

    The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course delivers basic knowledge in initial comprehensive campaign setup, campaign economics, landing pages, managing campaigns, and PPC concepts.

  • Why is the course most sought-after?

    The PPC Foundation Course from Simplilearn instructs participants in the fundamentals of PPC and Paid Search and enables them in generating clicks to their respective websites.

    The course is most sought-after for the following reasons:

    • The demand for digital marketers is expected to surge as companies prefer to hire technically skilled employees, according to a recent report from Mondo, a digital marketing and IT resourcing provider
    • 38% of employers plan to hire more digital marketing professionals this year than they did a year ago, according to the report
    • As demand for digital marketers’ increases, salaries are expected to tick upward as well
  • What are the learning benefits of this training?

    The PPC Foundation training provides essential knowledge in PPC techniques and strategies. By the end of PPC Foundations course, participants will gain basic knowledge in:
    • Latest PPC tools and strategies
    • Keywords to effectively track results
    • Evaluating and fine-tuning PPC strategy
    • Writing Effective Ad Copy & Ad Extensions
    • Campaign Settings
    • Conversion tracking, bidding, and reporting
    • Quality Score
    • Account Organization
  • What are the career benefits in-store for you?

    There is a great demand for marketers who are good in PPC marketing techniques and best practices. Given below are the major career benefits of this course:
    • The training immensely helps professionals to leverage search engines and cater to searchers and advertisers
    • It paves a career path by helping professionals to maximize ROI by using bid management tools and techniques  
    • The course enables professionals to demonstrate their marketing skills for giving exposure to the business and reaching out to a highly targeted audience
  • Who should do this course?

    The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:
    • Business owners
    • Entrepreneurs
    • Online Marketers
    • Professionals in their early career
    • Marketing Professionals
    • Bloggers
    • Fresh graduates
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    • Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    • Trusted by the Fortune 500 companies as their learning provider for career growth and training
    • 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    • All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    • Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others

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