KPI Analysis and Techniques Certification Training

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Product Description

Key Features

  • 4 High Quality Chapters
  • 2.2+ hours of HQ e-learning
  • Course Completion Certificate
  • 4 High Quality Chapters
  • 2.2+ hours of HQ e-learning
  • Course Completion Certificate

About Course

Course Preview


    • Lesson 1 – Key Performance Indicators Simplified: Part 1

      67:16

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        2:34
      • 1.3 What is a KPI?

        6:36
      • 1.4 Uncomplex
        3:2
      • 1.5 Relevant
        3:5
      • 1.6 Timely
        2:29
      • 1.7 Instantly Useful
        2:51
      • 1.8 Examples
        1:49
      • 1.9 Conversion Rate
        2:2
      • 1.10 Avg. Order Value
        2:20
      • 1.11 Days to Purchase
        4:54
      • 1.12 Loyalty & Recency
        7:27
      • 1.13 Share of Search
        5:59

    • Lesson 2 – Key Performance Indicators Simplified: Part 2

      46:44

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        2:50
      • 2.3 Identifying KPIs
        5:23
      • 2.4 Presenting KPIs
        11:4
      • 2.5 Four Lessons
        1:20
      • 2.6 Different Strokes
        1:49
      • 2.7 Perfection
        2:1
      • 2.8 Critical Few
        2:13
      • 2.9 Lifecycle
        4:12

    • Lesson 3 – Finding the Right KPIs for Your Business Type

      69:26

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        3:38
      • 3.3 Goals for Small Business
        3:15
      • 3.4 Three Crucially Important Metrics
        2:21
      • 3.5 Cost Per Acquisition
        3:14
      • 3.6 Bounce Rate
        3:57
      • 3.7 Macro Conversion Rate
        2:51
      • 3.8 Goals for Medium-Sized Business
        2:25
      • 3.9 Click Through Rate
        2:58
      • 3.10 Page Depth
        2:18
      • 3.11 Loyalty
        2:47
      • 3.12 Micro Conversion Rate
        3:3
      • 3.13 Per Visit Goal Value
        3:49
      • 3.14 Goals for Large Business
        2:19
      • 3.15 Percent of New Visits
        2:15
      • 3.16 Events Per Visit
        2:11
      • 3.17 Days to Conversion
        2:22
      • 3.18 Percent of Assisted Conversions
        3:41
      • 3.19 Review: Best Web Metrics, Digital Marketing & Measurement Model
        2:49

    • Lesson 4 – Understanding KPIs Through Email Marketing Analytics

      79:52

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        2:23
      • 4.3 E-mail Matters
        2:55
      • 4.4 Measurement Challenges
        8:45
      • 4.5 Categories of Data
        3:24
      • 4.6 Optimal Metrics: The Dirty Dozen
        3:17
      • 4.7 1. Delivery Rate
        2:30
      • 4.8 2. Open Rate
        3:44
      • 4.9 3. Subscriber Retention Rate
        2:51
      • 4.10 4. Click-to-Delivery Rate
        2:37
      • 4.11 5. Bounce Rate
        2:35
      • 4.12 6. Depth of Visit
        2:34
      • 4.13 7. Actions Completed
        2:35
      • 4.14 8. Macro Conversion Rate
        2:16
      • 4.15 9. Average Revenue Per E-mail Sent
        3:27
      • 4.16 10. Micro Conversion Rate
        2:4
      • 4.17 11. Average Economic Value Per E-mail
        2:15
      • 4.18 12. Profitability
        3:31
      • 4.19 The Critical Few
        3:13
      • 4.20 Conclusion
        1:30

    • Article: Your Web Metrics: Super Lame or Super Awesome?

      0:0


    • Article: Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test

      0:0

      • {{lesson.title}}

  • About Author

    Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist
    • The author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
    • The Digital Marketing Evangelist for Google
    • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.
    • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah
    • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association
  • What is the course all about?

    Simplilearn’s KPI Analysis and Techniques course, emphasis on the fact that defining useful metrics is absolutely necessary for successful analysis of data. Yet it is quite challenging to know exactly which metrics could be vital and which ones could be exempted from the analysis.

    A certified KPI Analyst could provide useful and actionable insights to the metrics with advanced analytic strategies.

  • Why is the course most sought-after?

    KPI Analysis and Techniques Course from Simplilearn helps participants gain a refined understanding of Metrics. It enables participants to dive deep within an important section of the data and do a thorough research.

    Benefits of KPI Analysis and Technique course:

    • Proficiency in KPI Analysis and Techniques is a great skill to help define metrics for an organisation
    • Advanced analytical techniques and presentations with KPIs using advanced techniques.
    • Web Analytics is vital for a company’s performance review and to have a sound knowledge in defining the metrics is not only important, but it is absolutely a necessity.
    • Course imparts extensive knowledge on Metrics and advanced analytic strategies.
  • What are the Learning Benefits of this Course?

    KPI Analysis and Techniques Course by Simplilearn trains the professional to be proficient in defining metrics and helps professionals gain a sound knowledge on advanced analytics.

    KPI Analysis and Techniques course offers the following benefits:

    • Gain knowledge and expertise on KPI Analysis and advanced techniques.
    • Explore the various features of metrics and effectively defining the relevant metrics.
    • Discover how to create and define Key performance index that helps the business unit
    • Ability to confidently analyze & infer using advanced analysis
  • What are the career benefits in-store for you?

    • Obtain a global recognition through this course offered by Simplilearn, which validates the professionals knowledge on Key Performance Index
    • Lucrative job offers in the field of business development, Analytics and Market research organizations
    • Proficient in industry best practices, latest tactics and technology
    • Companies are seeking certified professionals in KPI Analysis, and this course will prepare the participants for various job opportunities in the digital marketing industry.
  • Who should do this course?

    KPI Analysis and Techniques Course can be pursued by professionals who want to specialize in Web Analytics and gain recognition in the digital marketing industry. This course is best suited for:
    • Web Analytics Implementers
    • Web Analytics Data Reporters
    • Digital Analysts
    • Graduates
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    • Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    • Trusted by the Fortune 500 companies as their learning provider for career growth and training
    • 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    • All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in the first attempt
    • Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others.

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