Holiday PPC Advertising Certification Training

$299.00

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Key Features

  • 5 High Quality Chapters
  • 1.5+ hours of HQ e-learning
  • 1 Test paper included
  • Course Completion Certificate
  • 5 High Quality Chapters
  • 1.5+ hours of HQ e-learning
  • 1 Test paper included
  • Course Completion Certificate

About Course

Course Preview


    • Lesson 1 – Study Guide: Holiday PPC Advertising Strategies

      0:0

      • 1.1 Overview

        0:0

    • Lesson 2 – PPC for the Holidays

      91:8

      • 2.1 Overview

        0:0
      • 2.2 Introduction

        1:45
      • 2.3 Traffic Changes During Holidays
        1:57
      • 2.4 Online Search & Sales Trends
        2:49
      • 2.5 Holiday Keywords
        2:38
      • 2.6 Topical Keywords
        2:44
      • 2.7 Keyword Mining
        1:42
      • 2.8 Negative Keywords
        1:0
      • 2.9 Holiday Ads
        1:22
      • 2.10 Site Links
        1:43
      • 2.11 Product Extensions
        2:1
      • 2.12 Location Extensions
        1:49
      • 2.13 Benefits for Buyers
        2:26
      • 2.14 Campaign Experiments
        1:47
      • 2.15 Landing Pages
        2:45
      • 2.16 Gift Buying Guides
        1:45
      • 2.17 Up-selling & Cross-selling
        2:52
      • 2.18 Shipping Guides
        2:3
      • 2.19 Bidding & Budgets
        3:28
      • 2.20 Conversion Optimizer
        1:52
      • 2.21 Ad Rotation
        2:15
      • 2.22 Budgets
        2:8
      • 2.23 Display Networks
        2:19
      • 2.24 Contextual Targeting
        1:35
      • 2.25 Topic Targeting
        2:3
      • 2.26 Display Ad Builder
        2:20
      • 2.27 Remarketing
        3:16
      • 2.28 Creating Audiences
        6:57
      • 2.29 Mobile Overview
        2:8
      • 2.30 Mobile Keyword Research
        1:22
      • 2.31 Mobile Location Extensions
        1:59
      • 2.32 Other Mobile Considerations
        2:32
      • 2.33 Conclusion
        4:42

    • Lesson 3 – Conversion Optimization for the Holidays

      29:32

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:17
      • 3.3 Tips for Holiday Sales
        2:8
      • 3.4 Conversion Trinity
        4:11
      • 3.5 Why Do Business With You
        1:54
      • 3.6 Optimize Internal Search
        1:45
      • 3.7 Video Calls to Action
        2:16
      • 3.8 Badging and Messaging
        2:51
      • 3.9 Shopping Cart Tips
        4:34
      • 3.10 Email Tips
        1:42
      • 3.11 Flash Sales
        1:30
      • 3.12 Thank You
        1:8

    • Lesson 4 – YouTube for the Holidays

      31:24

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:38
      • 4.3 Who Watches YouTube
        3:23
      • 4.4 What Do They Watch
        1:50
      • 4.5 Examples
        2:25
      • 4.6 When to Start
        1:35
      • 4.7 Tools to Create
        2:13
      • 4.8 Where to Get Insights
        2:59
      • 4.9 Why This Season
        2:52
      • 4.10 How to Jumpstart
        4:38
      • 4.11 Ready to Launch
        1:39

    • Lesson 5 – Paid Search Analytics: End-to-End Reporting

      25:20

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        4:20
      • 5.3 E2E Paid Search Report
        7:3
      • 5.4 Keywords and Matchtype Performance
        3:47

    • Quiz

      0:0

      • {{lesson.title}}

  • About Author

    Brad Geddes, Author, Speaker and Marketing Consultant
    • Brad is the author of Advanced Google AdWords, and founder of CertifiedKnowledge.org
    • He has written columns for Search Engine Land, co-moderates the AdWords forum on Webmaster
    • Brad has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.
  • What is the course all about?

    Pay Per Click is an effective internet advertising model used to generate revenue to the website host when the advertisement displayed in that website is clicked. A holiday season affects the retailers as well as other businesses. It is quite vital to understand the psychology of holiday goers to make the most out of it.

    Simplilearn’s course on Holiday Pay Per Click Advertising, helps Professionals gain an insight into how the dynamics work and sheds light on the latest strategies about designing effective banners to choose the appropriate target audience.

    The course helps professionals develop skills to tailor the campaigns to generate more clicks & conversions, and specific methods to measure the success.

  • Why is the course most sought-after?

    Holiday Pay Per Click Advertising course from Simplilearn skillfully trains professionals to generate more clicks and conversions.  

    Benefits of the Holiday Pay Per Click advertising course are:

    • Professionals gain expertise in the domain of Internet advertising model
    • Skilled to display banner Ads and appropriate Holiday advertisement to generate revenue by converting visitors to leads or sales.
    • Be proficient in giving exposure to the business in tourism by targeting a wider audience.
    • The professionals will be trained to leverage search engines to the maximum and cater to holiday searchers and advertisers simultaneously.
  • What are the Learning Benefits of this Course?

    The Holiday Pay Per Click Advertising course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search.

    Benefits of being a Holiday Pay Per Click Advertising professional:

    • Gain knowledge and expertise on various aspects of Pay Per Click advertising.
    • Familiarize with the auction model, ranking algorithms and post-click activity.
    • Understand the differences between various search engines and how each one can affect the holiday campaign.
    • Assess the market shared by the search engines.
    • Analyze the past and future Holiday Pay Per Click trends.
    • Define, measure and compare keywords and choose the best to fit your holiday advertising model.
    • Strong awareness of holiday campaign settings, how to structure a holiday campaign, and pricing models especially designed for holidays.
    • Be proficient in writing your own holiday ads, develop landing pages and use ad groups.
    • Review the market trends to decipher which Holiday PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each holiday campaign.
  • What are the career benefits in-store for you?

    • Proficient in the working knowledge on holiday PPC advertising model and design marketing campaigns.
    • Develop the expertise to leverage search engines to the maximum, be able to cater to searches and advertisers simultaneously.
    • Implement strategic objectives and techniques into existing projects.
    • Attain recognition and success in digital marketing field by implementing strategic marketing campaigns.
    • Secure and optimize online presence and improve economic performance of organizations
    • Ability to adapt to various digital working environments, regardless of the industry.
    • Efficiency to start their own company and work on projects outsourced by many countries.
  • Who should do this course?

    The holiday PPC Advertising Course can be pursued by professionals who want to specialize in the field of PPC and gain recognition in the digital marketing industry. This course is best suited for:
    • Business owners
    • Entrepreneurs
    • Holiday Marketing Professionals
    • Freelancers and graduates.
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    • Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    • Trusted by the Fortune 500 companies as their learning provider for career growth and training
    • 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    • All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in the first attempt
    • Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others.

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