Advanced Social Media Certification Training

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Key Features

  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate
  • 10 Week Instructor led Training
  • 175+ Hours of High Quality e-Learning Content
  • 7 Day Money Back Guarantee
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Real Life Projects
  • 8 Live Webinars per Month
  • Comprehensive and Up-to-Date Content
  • Faculty Moderated Q&A Forums
  • Powered by MarketMotive
  • Course Completion Certificate
  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate

About Course




Course Preview


    • Lesson 1 – Introduction to Social Media: Part 1 – The Importance of Social Media

      20:36

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:14
      • 1.3 What is Social Media?

        2:5
      • 1.4 Who Uses Social Media?
        1:35
      • 1.5 Time Spent on Social Media
        1:59
      • 1.6 The Importance of Social Media
        2:55
      • 1.7 Bringing Businesses and Consumers Together
        2:26
      • 1.8 The Foundation of Social Media
        1:53
      • 1.9 Observe and Listen
        1:52
      • 1.10 Social Media Humanizes a Company
        1:40
      • 1.11 A Word of Warning
        1:45
      • 1.12 Coming Up
        1:24

    • Lesson 2 – Introduction to Social Media: Part 2 – Social Media Channels

      42:14

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:29
      • 2.3 Blogs
        3:50
      • 2.4 Blogs Lead to Gain and Offer Opportunities
        2:20
      • 2.5 Microblogging
        4:41
      • 2.6 Social Networks
        4:10
      • 2.7 Media Sharing
        1:20
      • 2.8 Media Sharing: Understanding YouTube
        2:47
      • 2.9 Media Sharing: Understanding Pinterest
        2:57
      • 2.10 Media Sharing: Understanding Instagram
        2:41
      • 2.11 Social Reviews
        2:48
      • 2.12 Something to Keep in Mind
        2:18
      • 2.13 Coming Up
        1:16

    • Lesson 3 – Introduction to Social Media: Part 3 – Business Impact

      41:50

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:14
      • 3.3 Social Media Impacts All Areas of Business
        2:45
      • 3.4 Bring Credibility to Small Biz
        1:40
      • 3.5 Gives Big Businesses Personality
        2:48
      • 3.6 Social Medias Three Key Things
        1:30
      • 3.7 The Brand Impact
        1:55
      • 3.8 Why Social Media Impacts Brand
        2:15
      • 3.9 The Brand Impact at Work
        3:36
      • 3.10 The Engagement Impact
        2:0
      • 3.11 Why Social Media Impacts Engagement
        1:0
      • 3.12 Engagement Impact at Work
        3:46
      • 3.13 The Conversion Impact
        1:41
      • 3.14 Why Social Media Impacts Conversions
        2:44
      • 3.15 The Conversion Impact at Work
        3:12
      • 3.16 Coming Up
        1:19

    • Lesson 4 – Introduction to Social Media: Part 4 – The Social Media Conversation

      28:20

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:14
      • 4.3 Remember This?
        1:45
      • 4.4 Social Media Cycle
        1:59
      • 4.5 Discovering the Conversation
        1:39
      • 4.6 How to Discover the Conversation
        1:57
      • 4.7 Observing the Conversation
        2:27
      • 4.8 How to Observe the Conversation
        2:10
      • 4.9 Joining the Conversation
        3:3
      • 4.10 Sparking the Conversation
        2:41
      • 4.11 How to Spark the Conversation
        3:40
      • 4.12 Don’t Freak Out!
        2:5

    • Quiz

      0:0


    • Lesson 1 – Social Media Strategy: Part 1, The Challenge of Social Media

      23:52

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:14
      • 1.3 The Challenge of Social Media

        2:26
      • 1.4 Your First Challenge
        2:17
      • 1.5 Numbers Only Matter if…
        1:22
      • 1.6 What We Need is a Strategy
        1:30
      • 1.7 Business Goal Leads to Strategy
        3:36
      • 1.8 We Need a Goal
        1:34
      • 1.9 Think About Your Business Goals
        2:9
      • 1.10 Brand Related Goals
        1:38
      • 1.11 Conversion Related Goals
        1:40
      • 1.12 Company Goals Are?
        2:10
      • 1.13 Consider Social Media
        1:29
      • 1.14 Coming Up
        1:21

    • Lesson 2 – Social Media Strategy: Part 2, Goals, Micro Goals, and Tactics

      33:6

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:14
      • 2.3 Goals, Micro Goals, and Tactics
        1:41
      • 2.4 Social Media Equation
        2:22
      • 2.5 Exposure
        1:47
      • 2.6 What Gives Impact?
        3:51
      • 2.7 What’s Next?
        2:28
      • 2.8 Goals and Micro Goals
        2:5
      • 2.9 Micro Goals to Tactics
        2:30
      • 2.10 Tactics to Channels
        2:6
      • 2.11 Strategic Overlap
        2:14
      • 2.12 Gather Your Tools
        1:28
      • 2.13 Starting and Building Your Plan
        2:38
      • 2.14 Summary
        2:15
      • 2.15 Coming Up
        1:24

    • Lesson 3 – Social Media Strategy: Part 3, Campaign Hooks

      41:6

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:14
      • 3.3 Campaign Hook
        2:11
      • 3.4 Social Media With No Hooks
        1:24
      • 3.5 What It’s Really About
        1:33
      • 3.6 What’s Your Message?
        2:19
      • 3.7 What Do You Want Them To Do?
        3:1
      • 3.8 What Do You Want Them To Share?
        2:37
      • 3.9 What Makes You Different?
        2:58
      • 3.10 Putting it All Together
        2:6
      • 3.11 Understanding Motivators
        2:32
      • 3.12 Good Motivators
        1:59
      • 3.13 What Makes Things Viral
        3:21
      • 3.14 Make Your Message: Spreadable
        1:41
      • 3.15 Make Your Message: Match Your Goal
        2:5
      • 3.16 Putting Your Message into Content
        2:47
      • 3.17 Getting Everything in Order
        1:44
      • 3.18 Coming Up
        1:31

    • Lesson 4 – Social Media Strategy: Part 4, The Value of a Social Media Strategy

      28:50

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:13
      • 4.3 The Vast Social Media
        1:54
      • 4.4 The Overall Strategy
        1:39
      • 4.5 Understanding The Value
        2:15
      • 4.6 Social Media Touch Points
        1:37
      • 4.7 Your Social Media Home Base
        1:22
      • 4.8 Blogs Are Essential
        2:50
      • 4.9 What Your Blog Does For You
        1:36
      • 4.10 Blogs Empower Touch Points
        2:28
      • 4.11 A Common Mistake
        2:11
      • 4.12 The Big Mistake
        1:33
      • 4.13 Try an Alternative
        2:33
      • 4.14 The Difference in Process
        2:1
      • 4.15 Your Most Powerful SoMe Tool
        2:9
      • 4.16 Reality Check
        1:34

    • Quiz

      0:0


    • Lesson 1 – Understanding Paid, Earned, & Owned, Part 1: Defining Media Types

      20:28

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:17
      • 1.3 Social Exposure Categories

        1:39
      • 1.4 Paid Media
        2:28
      • 1.5 Owned Media
        3:4
      • 1.6 Earned Media
        3:50
      • 1.7 Buckets of Social
        2:58
      • 1.8 Coming Up
        1:28

    • Lesson 2 – Understanding Paid, Earned, & Owned, Part 2: Balancing Costs & Value

      24:6

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:9
      • 2.3 Balancing Media Investments
        3:45
      • 2.4 Paid: Old vs. New
        2:23
      • 2.5 Owned: Old vs. New
        3:4
      • 2.6 Earned: Old vs. New
        3:13
      • 2.7 Integrated Media Solutions
        3:25
      • 2.8 Coming Up
        1:34

    • Lesson 3 – Understanding Paid, Earned, & Owned, Part 3: Creating a Cohesive Strategy

      48:40

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:10
      • 3.3 Advertising and Social Balance
        4:3
      • 3.4 Blurred Lines
        3:0
      • 3.5 Value of Converged Media
        2:0
      • 3.6 Cycle: Social Strategy
        2:50
      • 3.7 Cycle: Development & Publication
        2:45
      • 3.8 Cycle: First Amplification
        3:24
      • 3.9 Cycle: Influencer Outreach
        2:29
      • 3.10 Cycle: Customer Engagement
        2:15
      • 3.11 Cycle: Second Amplification
        2:36
      • 3.12 Cycle: Feedback & Refinement
        5:33
      • 3.13 Connect Media
        1:45

    • Quiz

      0:0


    • Lesson 1 – Social Sharing, Part 1: The Basics of Social Sharing

      41:0

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:15
      • 1.3 Value of Social Sharing

        3:26
      • 1.4 Sharing Drives Exposure
        4:26
      • 1.5 Social Influencers
        3:36
      • 1.6 Benefits of Credibility & Conversions
        2:2
      • 1.7 What Goes into Social Sharing?
        5:3
      • 1.8 You Need Social Sharing
        2:3
      • 1.9 Keep It Simple
        2:19
      • 1.10 Spark Passion
        2:4
      • 1.11 Unusual?
        2:2
      • 1.12 Risk Their Reputation?
        1:56
      • 1.13 You Can’t Control Sharing
        1:43
      • 1.14 Coming Up
        1:35

    • Lesson 2 – Social Sharing, Part 2: What Motivates Social Sharing & Interest?

      57:10

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:14
      • 2.3 What Makes People Share?
        3:51
      • 2.4 The Gap Theory of Curiosity
        3:58
      • 2.5 Create a Need
        4:44
      • 2.6 Spark Curiosity
        3:49
      • 2.7 Make Sharing Easy
        2:4
      • 2.8 Know What Plays Well
        2:49
      • 2.9 Make Offers
        1:59
      • 2.10 Six Qualities of Highly Sharable Content
        1:44
      • 2.11 Embrace Simplicity
        2:2
      • 2.12 Deliver the Unexpected
        2:57
      • 2.13 Be Concrete
        3:6
      • 2.14 Carry Credibility
        2:10
      • 2.15 Tap Into Emotions
        2:44
      • 2.16 Tell a Story
        3:24
      • 2.17 Coming Up
        1:30

    • Lesson 3 – Social Sharing, Part 3: Brainstorming Socially Shareable Content

      45:34

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:15
      • 3.3 Determining Your Goals
        4:7
      • 3.4 Getting Ideas
        4:44
      • 3.5 Asking Questions?
        2:56
      • 3.6 Recognize Problems
        3:31
      • 3.7 Sparking Conversations
        3:19
      • 3.8 Motivating Your Customers
        2:40
      • 3.9 Creating a Story
        4:17
      • 3.10 Getting Attention
        2:40
      • 3.11 Reviewing Your Ideas
        2:48

    • Quiz

      0:0


    • Lesson 1 – Blogging for Business, Part 1: What Makes Blogs Essential

      45:46

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 Blogs Address Communication

        1:47
      • 1.4 Why Marketers Love Blogs
        4:28
      • 1.5 Why SEOs Love Blogs
        4:54
      • 1.6 Making Your Blog SEO Friendly
        3:13
      • 1.7 The 80/20 Rule of Visitors
        4:7
      • 1.8 Sources of New Blog Traffic
        2:49
      • 1.9 Don’t Miss Value of Blogs
        2:37
      • 1.10 Social Media Provides Touch Points
        2:37
      • 1.11 Blogs Empower Touch Points
        2:51
      • 1.12 Focus on Awesome Content
        2:13
      • 1.13 Coming Up
        1:31

    • Lesson 2 – Blogging for Business, Part 2: Content Marketing Plans

      42:58

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:32
      • 2.3 Content Marketing Matrix
        2:5
      • 2.4 Entertainment Quadrant
        3:31
      • 2.5 Inspirational Quadrant
        2:53
      • 2.6 Educational Quadrant
        1:46
      • 2.7 Convincing Quadrant
        2:12
      • 2.8 Creating Content Is a Must
        2:12
      • 2.9 Blog Schedules and Standards
        3:31
      • 2.10 Editorial Calendar
        2:24
      • 2.11 Consider Seasonal and Trending Content
        2:45
      • 2.12 Plan a Month in Advance
        4:35
      • 2.13 Skills Needed
        3:11
      • 2.14 Coming Up
        1:22

    • Lesson 3 – Blogging for Business, Part 3: Cross Channel Content Support

      30:10

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:15
      • 3.3 Brands Have Too Many Homes
        3:25
      • 3.4 Don’t Begin and End on a Channel
        3:46
      • 3.5 How to View Social
        3:28
      • 3.6 Cross Channel Messaging is Vital
        2:20
      • 3.7 Understanding What Delivers Impact
        5:39
      • 3.8 A Parting Word on Social Connections
        1:42

    • Quiz

      0:0


    • Lesson 1 – Finding and Communicating with Influencers, Part 1: Finding Your Influencers

      43:4

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:13
      • 1.3 Social Media Is Simple

        2:32
      • 1.4 Finding the Standouts
        2:7
      • 1.5 What You Need to Know…
        2:5
      • 1.6 Who Are They?
        3:34
      • 1.7 What/Where They Share
        4:59
      • 1.8 What Motivates?
        2:31
      • 1.9 How Do We Find Them?
        4:8
      • 1.10 Dig Deeper
        2:11
      • 1.11 Fill Your Tool Belt
        5:25
      • 1.12 Coming Up
        1:17

    • Lesson 2 – Finding and Communicating with Influencers, Part 2: The Perfect Pitch

      49:16

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:20
      • 2.3 Pitch the Right People
        1:25
      • 2.4 Number One Rule of Pitching
        2:7
      • 2.5 Three Keys to a Great Pitch
        5:3
      • 2.6 Should Do Before Pitching
        3:43
      • 2.7 Absolutely MUST Do Before Pitching
        3:21
      • 2.8 A Note About Gender
        3:37
      • 2.9 Mapping Out Approaches
        2:47
      • 2.10 The Danger Zone of Influencer
        5:54
      • 2.11 A Word of Advice After the Pitch
        4:26
      • 2.12 Coming Up
        1:25

    • Lesson 3 – Finding and Communicating with Influencers, Part 3: Working With Influencers

      44:44

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:17
      • 3.3 You’ve Searched for Them
        1:28
      • 3.4 You’ve Identified Them
        1:34
      • 3.5 Who They Are
        2:7
      • 3.6 The Evangelist
        3:29
      • 3.7 Working with Evangelists
        2:21
      • 3.8 Influencers
        3:53
      • 3.9 Working with Influencers
        2:8
      • 3.10 Chatterboxes
        1:58
      • 3.11 One Timers
        1:30
      • 3.12 Working with the Rest
        1:55
      • 3.13 Deconstructing Your Audience
        3:21
      • 3.14 Establishing B2B Influence
        1:40
      • 3.15 Establishing B2C Influence
        2:25
      • 3.16 Going Through the Backdoor
        1:50
      • 3.17 Build a Relationship
        2:19
      • 3.18 Become a Known
        1:28
      • 3.19 Transparency Leads to Trust
        2:13
      • 3.20 Review And Renew the Team
        1:49
      • 3.21 Thank You
        1:7

    • Quiz

      0:0


    • Lesson 1 – Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy

      30:0

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:26
      • 1.3 7 Video Strategies

        1:49
      • 1.4 YouTube is Key
        4:1
      • 1.5 Make Videos That Users Watch
        3:34
      • 1.6 Schedule Your Videos
        4:49
      • 1.7 Optimize Videos for Search
        5:21

    • Lesson 2 – Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact

      29:56

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:13
      • 2.3 Paid Video Promotion
        4:34
      • 2.4 Success with TrueView Ads
        3:40
      • 2.5 Make Your Video Shareable
        4:11
      • 2.6 Measure Your Impact
        2:35
      • 2.7 Analyze the Customer Journey
        2:42
      • 2.8 Video Length Guidelines
        2:7
      • 2.9 Coming Up
        1:26

    • Lesson 3 – Video & YouTube Marketing, Part 3: Leveraging Mobile Video

      27:44

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:22
      • 3.3 Power of Mobile Video
        2:1
      • 3.4 Six Questions on Mobile Video
        1:45
      • 3.5 Who’s on Which Channels?
        4:1
      • 3.6 What Are Viewers Watching and Sharing?
        4:3
      • 3.7 When Should You Make Mobile Videos?
        2:9
      • 3.8 Example: GoPro
        3:18
      • 3.9 Examples: USA Today & GE
        2:43

    • Lesson 4 – Video & YouTube Marketing, Part 4: Promoting & Measuring Mobile Video

      27:38

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:14
      • 4.3 Where to Promote Your Videos?
        1:46
      • 4.4 YouTube Ads & Orabrush
        3:56
      • 4.5 Instagram & Vine Advertising
        2:27
      • 4.6 Why Is Mobile Video Unique?
        2:58
      • 4.7 Vloggers vs Brands: Time of Day
        2:36
      • 4.8 Vloggers vs Brands: Upload Frequency
        1:54
      • 4.9 How to Measure Mobile Video?
        3:45
      • 4.10 Conclusion
        1:43

    • Quiz

      0:0


    • Lesson 1 – YouTube Advertising, Part 1: YouTube for Business

      26:28

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:22
      • 1.3 Series Overview

        1:54
      • 1.4 Why YouTube
        6:2
      • 1.5 Myths Busted
        5:22
      • 1.6 Getting Started
        2:39
      • 1.7 Coming Up
        1:25

    • Lesson 2 – YouTube Advertising, Part 2: Make a Client Video

      36:56

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:25
      • 2.3 Remarkable Stories
        1:36
      • 2.4 Planning Your Video
        2:51
      • 2.5 Choose A Creative Approach
        2:36
      • 2.6 8 Tips for Scripts
        2:11
      • 2.7 Storyboard
        1:37
      • 2.8 Shooting Techniques
        1:31
      • 2.9 Shooting Techniques
        3:30
      • 2.10 Use A Checklist
        1:52
      • 2.11 Video Editing Then & Now
        3:3
      • 2.12 Simple Editing Effects
        1:44
      • 2.13 Incorporating Music
        1:59
      • 2.14 Exporting Your Video
        1:59
      • 2.15 Uploading Video
        4:4

    • Lesson 3 – YouTube Advertising, Part 3: Promote Your Client Video

      33:40

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:44
      • 3.3 Reach the Right Audience
        3:17
      • 3.4 Goals Through AdWords
        2:3
      • 3.5 Steps for Set-Up
        1:17
      • 3.6 Create Your Google AdWords Account
        1:26
      • 3.7 Link Google & YouTube Accounts
        1:47
      • 3.8 General Settings & Daily Budget
        1:52
      • 3.9 Select Locations & Languages
        2:2
      • 3.10 Choose Video for Ad Display
        1:54
      • 3.11 Select Ad Format
        2:57
      • 3.12 Write Ad Text & Choose Thumbnail
        1:59
      • 3.13 Name Targeting Group & Choose Bid Settings
        1:25
      • 3.14 Define Targeting Group
        1:53
      • 3.15 Launch Your Campaign & Set Up Billing
        1:15
      • 3.16 Optional Call-To-Action Overlay
        2:42
      • 3.17 Jumpstart Traffic
        2:34
      • 3.18 Coming Up
        1:13

    • Lesson 4 – YouTube Advertising, Part 4: Data, Metrics, & Analytics

      32:22

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:28
      • 4.3 Test, Learn, Improve
        1:43
      • 4.4 YouTube Watch
        2:32
      • 4.5 Analytics Reports
        1:42
      • 4.6 Views Report
        2:13
      • 4.7 Demographics Report
        2:2
      • 4.8 Playback Locations Report
        1:44
      • 4.9 Traffic Sources Report
        1:44
      • 4.10 Audience Retention Report
        2:23
      • 4.11 Subscribers Report
        1:48
      • 4.12 Likes/Dislikes Report
        1:38
      • 4.13 Favorites Report
        1:50
      • 4.14 Comments Report
        1:39
      • 4.15 Sharing Report
        1:29
      • 4.16 Ad Performance Report
        1:30
      • 4.17 Call-To-Action Report
        1:42
      • 4.18 AdWords for Video
        2:30
      • 4.19 TRX Rip Trainer
        2:4

    • Lesson 1 – Social Networking Overview

      17:22

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:15
      • 1.3 What is Social Networking?

        1:58
      • 1.4 How Social Networking Works
        1:46
      • 1.5 Expand, but Control Your Network
        1:48
      • 1.6 All In One Multimedia Sharing
        1:40
      • 1.7 Facebook
        2:16
      • 1.8 LinkedIn
        2:29
      • 1.9 What Are People Sharing?
        1:31
      • 1.10 Why Does Social Networking Matter?
        2:28

    • Lesson 2 – Facebook Marketing, Part 1: Understanding Facebook

      35:32

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:15
      • 2.3 What is Facebook?
        2:22
      • 2.4 Diverse Userbase
        2:51
      • 2.5 Why This Audience Matters
        3:17
      • 2.6 Understanding the Options
        3:42
      • 2.7 Marketing Yourself
        2:37
      • 2.8 The Business Side
        5:16
      • 2.9 Where Followers Interact
        3:29
      • 2.10 Coming up
        1:27

    • Lesson 3 – Facebook Marketing, Part 2: Getting Started on Facebook

      58:20

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:9
      • 3.3 Anatomy of a Page
        4:2
      • 3.4 Establishing Your Presence
        2:45
      • 3.5 Facebook Cover Photos
        3:31
      • 3.6 Vanity Facebook URL
        1:38
      • 3.7 Pinning & Reviews
        3:16
      • 3.8 Timeline Menu System
        2:7
      • 3.9 Page Messaging
        2:39
      • 3.10 Daily Moderation
        2:2
      • 3.11 Page Admin Types
        3:20
      • 3.12 Integrated Post Scheduling
        3:36
      • 3.13 Great Engagement Data
        3:41
      • 3.14 Promotion Guidelines
        3:45
      • 3.15 A Secondary Home
        2:37
      • 3.16 Keep in Mind…
        2:53
      • 3.17 Coming Up
        1:39

    • Lesson 4 – Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed

      52:12

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:10
      • 4.3 The News Feed
        4:9
      • 4.4 News Feed Changes
        3:20
      • 4.5 An End to Like Baiting
        3:4
      • 4.6 Generate Genuine Engagement
        2:51
      • 4.7 Value Over Sales Pitches
        3:26
      • 4.8 Algorithm Reality Check
        3:27
      • 4.9 How You Rank
        4:8
      • 4.10 The Science of Facebook
        3:18
      • 4.11 Importance of Tagging
        2:16
      • 4.12 Ordering Posts
        2:42
      • 4.13 Promoted Posts
        3:16
      • 4.14 Coming Up
        1:29

    • Lesson 5 – Facebook Marketing, Part 4: Integrating Facebook with Other Efforts

      25:18

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:16
      • 5.3 The Problem with Social Media
        3:4
      • 5.4 Facebook Social Plugins
        4:28
      • 5.5 Other Plugin Options
        3:34
      • 5.6 Claim Your Places Listing
        4:47

    • Lesson 6 – Facebook Analytics

      67:24

      • 6.1 Overview
        0:0
      • 6.2 Introduction
        7:19
      • 6.3 Think Different
        4:52
      • 6.4 Business Value
        2:8
      • 6.5 Conversation Rate
        1:40
      • 6.6 Amplification Rate
        2:35
      • 6.7 Applause Rate
        4:13
      • 6.8 Economic Value
        4:33
      • 6.9 Measure Facebook’s Value
        12:52
      • 6.10 Think Different
        1:47
      • 6.11 End
        1:13

    • Quiz

      0:0


    • Lesson 1 – Facebook Advertising, Part 1: Understanding Facebook Ads

      24:42

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:15
      • 1.3 Tapping into the Ad Market

        2:36
      • 1.4 Advertising Options
        3:56
      • 1.5 Target New Contacts
        2:20
      • 1.6 Push Your Way to Followers
        2:12
      • 1.7 Follow the Rules
        1:55
      • 1.8 The 20% Rule
        2:11
      • 1.9 Today’s Facebok Mini-Rant
        3:5
      • 1.10 Coming Up
        1:21

    • Lesson 2 – Facebook Advertising, Part 2: Choosing Your Ad Type

      20:56

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:15
      • 2.3 What Ad Do You Want?
        2:55
      • 2.4 Every Ad Starts Differently
        1:51
      • 2.5 Choosing Your Creative
        1:43
      • 2.6 Understanding Your Ad Options
        2:12
      • 2.7 Apply PPC Principles
        2:15
      • 2.8 Match Your Brand
        2:23
      • 2.9 Tell Them Who You Are
        1:44
      • 2.10 Emotional Impact
        1:47
      • 2.11 Visual Impact
        1:36
      • 2.12 Coming Up
        1:17

    • Lesson 3 – Facebook Advertising, Part 3: Facebook Ad Targeting

      31:42

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:14
      • 3.3 Dozen Ways to Target
        3:8
      • 3.4 Location, Age, and Gender Targeting
        2:14
      • 3.5 Interest Targeting
        2:42
      • 3.6 Connection Targeting
        2:13
      • 3.7 Relationship Status Targeting
        2:15
      • 3.8 Education & Work Targeting
        2:23
      • 3.9 An Ultra Targeting List
        2:4
      • 3.10 Custom Audiences
        3:28
      • 3.11 Minimum Reach
        1:52
      • 3.12 Why Use Custom Audiences?
        2:48

    • Quiz

      0:0


    • Lesson 1 – Leveraging Twitter, Part 1: Understanding Twitter

      23:2

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:15
      • 1.3 What is Twitter?

        2:28
      • 1.4 Twitter Then & Now
        2:7
      • 1.5 Popularity in the USA
        2:4
      • 1.6 Popularity Internationally
        3:42
      • 1.7 Twitter Demographics
        3:15
      • 1.8 Marketing Impact
        2:44
      • 1.9 Coming Up
        1:26

    • Lesson 2 – Leveraging Twitter, Part 2: Twitter Marketing Foundations

      53:22

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:16
      • 2.3 Twitter Looking Like Facebook
        1:37
      • 2.4 Twitter Profile Dimensions
        2:53
      • 2.5 Designing Your Header
        2:26
      • 2.6 Image Post Tips
        3:32
      • 2.7 Twitter Video
        3:9
      • 2.8 Embeddable Tweets
        2:25
      • 2.9 URL Shorteners
        2:47
      • 2.10 How Many Accounts?
        2:32
      • 2.11 What Are Hashtags?
        3:48
      • 2.12 Joining Existing Hashtags
        2:50
      • 2.13 Understanding Hashtags
        3:13
      • 2.14 Why Retweets Matter
        2:43
      • 2.15 Creating a Twitter List
        2:45
      • 2.16 Leveraging Twitter Lists
        2:54
      • 2.17 Coming Up
        1:21

    • Lesson 3 – Leveraging Twitter, Part 3: Twitter Search & Twitter Cards

      29:24

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:15
      • 3.3 Advanced Search
        3:34
      • 3.4 Twitter Search Campaign Prep
        2:29
      • 3.5 Other Uses for Search
        2:4
      • 3.6 Twitter Cards Overview
        1:38
      • 3.7 Summary Cards
        1:0
      • 3.8 Large Photo & Product Cards
        2:7
      • 3.9 Player Cards
        1:49
      • 3.10 Enabling Twitter Cards on Your Site
        1:0
      • 3.11 Conversion & Campaign Cards
        4:9
      • 3.12 More Ways to Leverage Cards
        2:7

    • Lesson 4 – Leveraging Twitter, Part 4: Define a Goal & Create a Strategy

      61:32

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:16
      • 4.3 Twitter Strategy
        2:40
      • 4.4 Twitter’s Marketing Impact
        2:3
      • 4.5 Build a Strategy
        3:53
      • 4.6 Goals and Team Define Strategy
        4:58
      • 4.7 Brand Building
        4:51
      • 4.8 Credibility Boosting
        3:58
      • 4.9 Reputation Management
        6:9
      • 4.10 JetBlue Example: Reputation Management
        3:44
      • 4.11 Driving Conversions
        4:19
      • 4.12 Automation Advice
        3:3
      • 4.13 Coming Up
        1:22

    • Lesson 5 – Leveraging Twitter, Part 5: Twitter Tools

      46:40

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:15
      • 5.3 Client & Tool Considerations
        3:34
      • 5.4 Tools for Team Management
        2:47
      • 5.5 Tools for Content Research
        2:33
      • 5.6 Tools for Influencer Research
        2:56
      • 5.7 Native Analytics
        3:5
      • 5.8 Top Twitter Items
        4:8
      • 5.9 In-Depth Analytics
        4:0
      • 5.10 Tracking Conversation
        3:28
      • 5.11 Goal Tracking
        4:4

    • Quiz

      0:0


    • Lesson 1 – Twitter Advertising, Part 1: Understanding the Options

      31:12

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 Twitter Advertising Space

        2:27
      • 1.4 Understanding Twitter Ads
        1:48
      • 1.5 Understanding Promoted Accounts
        2:16
      • 1.6 Reasons for Promoted Accounts
        4:4
      • 1.7 Understanding Promoted Tweets
        2:2
      • 1.8 Reasons for Promoted Tweets
        3:23
      • 1.9 Understanding Promoted Trends
        2:41
      • 1.10 Reasons for Promoted Trends
        3:46
      • 1.11 Coming Up
        1:23

    • Lesson 2 – Twitter Advertising, Part 2: Understanding Targeting & Bids

      24:20

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:9
      • 2.3 Start with Twitter Ads
        1:57
      • 2.4 Marketing Platform Partners
        2:44
      • 2.5 Certified Partner Program
        2:27
      • 2.6 Ad Targeting
        3:42
      • 2.7 Promoted Tweets
        3:23
      • 2.8 Keep in Mind
        2:50
      • 2.9 Coming Up
        1:28

    • Lesson 3 – Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads

      24:40

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:13
      • 3.3 Two-Screen Popularity & Behaviors
        4:6
      • 3.4 Nielsen Twitter TV Ratings
        3:16
      • 3.5 Twitter Amplify Potential
        3:18
      • 3.6 Twitter Amplify
        3:17
      • 3.7 TV Conversation Targeting
        2:17
      • 3.8 Coming Up
        1:23

    • Lesson 4 – Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards

      21:50

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:8
      • 4.3 Challenge of Twitter Marketing
        2:5
      • 4.4 Introducing Twitter Cards
        2:17
      • 4.5 Types of Twitter Cards
        2:2
      • 4.6 Setting Up Twitter Cards
        2:39
      • 4.7 Tailored Audiences
        3:13
      • 4.8 CRM Targeting
        4:1

    • Quiz

      0:0


    • Lesson 1 – Online Reputation Management, Part 1: What to Measure

      25:18

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:34
      • 1.3 What Should You Be Tracking?

        1:39
      • 1.4 5 Things to Measure: Awareness
        2:37
      • 1.5 Five Things to Measure: Conversions
        3:35
      • 1.6 Five Things to Measure: Relationships
        3:23
      • 1.7 Five Things to Measure: Sentiment
        2:50
      • 1.8 Five Things to Measure: Engagement
        3:4
      • 1.9 Coming Up
        1:27

    • Lesson 2 – Online Reputation Management, Part 2: Tools of the Trade

      30:52

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:27
      • 2.3 The Right Tools
        1:34
      • 2.4 What Will It Cost?
        1:52
      • 2.5 How Much Time WIll It Take?
        1:51
      • 2.6 How Much Data Will It Gather?
        1:56
      • 2.7 What Kind of Reports Does It Provide?
        2:10
      • 2.8 Why You Need Tools
        1:45
      • 2.9 A Realistic Tool Roundup
        1:16
      • 2.10 Name Claimers
        3:17
      • 2.11 Free and Easy Alerts
        2:32
      • 2.12 Free Social Media Monitoring
        3:26
      • 2.13 Interpreting Results
        1:53
      • 2.14 Use a Subscription Based Tool
        2:2
      • 2.15 Choose the Best Tool for Your Needs
        1:28
      • 2.16 Coming Up
        1:27

    • Lesson 3 – Online Reputation Management, Part 3: What to Listen For

      22:20

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:14
      • 3.3 Put What You Hear to Work
        1:30
      • 3.4 Mining Conversation for Content Ideas
        3:44
      • 3.5 Address Customer Service Issues
        2:24
      • 3.6 Track What’s Said About Competitors
        2:4
      • 3.7 Track Industry Chatter
        2:31
      • 3.8 Track Reactions to News
        2:44
      • 3.9 Track What Customers Say
        2:3
      • 3.10 Coming Up
        1:26

    • Lesson 4 – Online Reputation Management, Part 4: Five Steps to Smart Reputation Management

      34:8

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:14
      • 4.3 There’s a Lot of Conversation
        5:2
      • 4.4 The Power of a Great Post
        3:18
      • 4.5 When to Respond
        2:41
      • 4.6 Five Steps to Reputation Management
        1:22
      • 4.7 1. Listen…
        2:36
      • 4.8 2. Identify
        1:43
      • 4.9 3. Research
        1:20
      • 4.10 4. Communicate
        2:42
      • 4.11 5. Resolve
        1:42
      • 4.12 Follow-up
        1:46
      • 4.13 Above All: Don’t Freak Out!
        2:20
      • 4.14 A Word of Encouragement
        1:48

    • Quiz

      0:0


    • Lesson 1 – Social Media Measurement, Part 1: Introduction to Social Media Measurement

      25:24

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 How Social Media Marketing Works

        2:42
      • 1.4 Marketing with Social
        2:17
      • 1.5 Social as a Channel
        3:27
      • 1.6 Social as an Engagement Platform
        2:7
      • 1.7 A Measurable Platform
        2:46
      • 1.8 Measuring a Channel
        2:16
      • 1.9 Measuring a Campaign
        2:39
      • 1.10 Finding Your Happy Place
        1:21
      • 1.11 Thank You
        1:21

    • Lesson 2 – Social Media Measurement, Part 2: Social Metrics

      48:10

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:15
      • 2.3 Meaning of Measurement
        2:50
      • 2.4 Measuring Social’s Impact
        1:53
      • 2.5 What to Measure
        1:19
      • 2.6 Understanding Conversions
        3:15
      • 2.7 Understanding Brand
        2:23
      • 2.8 Understanding Presence
        2:16
      • 2.9 Insight on Measuring
        2:31
      • 2.10 Conversation Rate
        2:52
      • 2.11 Amplification Rate
        2:51
      • 2.12 Applause Rate
        3:8
      • 2.13 Economic Value
        4:27
      • 2.14 Tools
        2:59
      • 2.15 Getting Started
        3:10
      • 2.16 Thank You
        1:26

    • Lesson 3 – Social Media Measurement, Part 3: Finding and Fixing Issues

      38:58

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:15
      • 3.3 Plenty of Metrics
        3:14
      • 3.4 Strategy and Funnels
        3:41
      • 3.5 Understanding Impact
        2:49
      • 3.6 Learning from Weak Spots
        2:40
      • 3.7 Facebook Issues
        4:38
      • 3.8 Pinterest Issues
        3:56
      • 3.9 YouTube Issues
        3:42
      • 3.10 Taking Action
        2:1
      • 3.11 Thank You
        1:3

    • Lesson 1 – Social Media Analytics, Part 1: Conversation Rate

      11:18

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:10
      • 1.3 Measurement

        2:44
      • 1.4 Conversation Rate
        4:15

    • Lesson 2 – Social Media Analytics, Part 2: Amplification Rate

      16:16

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:10
      • 2.3 Amplification Rate
        4:13
      • 2.4 How it Works
        5:15

    • Lesson 3 – Social Media Analytics, Part 3: Applause Rate

      18:52

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:13
      • 3.3 Applause Rate
        5:5
      • 3.4 How It Is Measured
        5:38

    • Lesson 4 – Social Media Analytics, Part 4: Economic Value

      25:54

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:14
      • 4.3 Economic Value
        3:25
      • 4.4 What It Is
        10:48

    • Lesson 5 – Social Media Analytics, Part 5: Tools

      19:26

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:13
      • 5.3 Tools for Measuring
        9:17
      • 5.4 Conclusion
        1:43

    • Lesson 1 – Pinterest Marketing, Part 1: Understanding Pinterest’s Potential

      49:48

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 What is Pinterest?

        2:14
      • 1.4 Redefining Bookmarks
        2:27
      • 1.5 Redefining Idea Search
        2:39
      • 1.6 A Gateway Site
        3:18
      • 1.7 Who’s On Pinterest?
        3:3
      • 1.8 Men on Pinterest
        3:9
      • 1.9 Great Traffic Potential
        2:54
      • 1.10 E-Commerce Potential
        3:29
      • 1.11 Image Value
        5:11
      • 1.12 Why Jump at Pinterest?
        3:19
      • 1.13 Business Size and Potential
        3:4
      • 1.14 Coming Up Next
        1:21

    • Lesson 2 – Pinterest Marketing, Part 2: Putting Pinterest to Work

      52:58

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:15
      • 2.3 Getting Set Up
        2:40
      • 2.4 Business Setup
        2:45
      • 2.5 Finalizing Setup
        2:47
      • 2.6 Types of Boards
        4:42
      • 2.7 Creating a Pinboard
        3:28
      • 2.8 Category Selection
        2:16
      • 2.9 Smart Feed Algorithm
        3:22
      • 2.10 The Smart Feed & You
        2:36
      • 2.11 Pinterest Segmentation
        4:3
      • 2.12 Pinterest & Your Website
        2:34
      • 2.13 Rich Pins
        4:24
      • 2.14 Who Pinned Your Content?
        1:46
      • 2.15 Coming Up Next
        1:21

    • Lesson 3 – Pinterest Marketing, Part 3: Building a Pinterest Strategy

      56:46

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:15
      • 3.3 Why Use Pinterest?
        2:9
      • 3.4 Driving Traffic
        3:18
      • 3.5 Generating Loyalty
        3:13
      • 3.6 Demonstrating Product Potential
        4:14
      • 3.7 Understanding Consumers on Pinterest
        3:54
      • 3.8 Leveraging Trends and Content
        2:56
      • 3.9 Tell Your Story on Pinterest
        3:19
      • 3.10 Creating and Curating Content
        2:58
      • 3.11 Trendspotting
        3:29
      • 3.12 Repurposing Content
        2:25
      • 3.13 Outreach & Pitch Research
        4:2
      • 3.14 Secret Boards
        3:21
      • 3.15 Coming Up Next
        1:20

    • Lesson 4 – Pinterest Marketing, Part 4: Pinterest Measurement

      46:56

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:15
      • 4.3 Measuring Activity
        3:12
      • 4.4 Pinterest Profile Data
        2:18
      • 4.5 Top Pin Impressions
        2:20
      • 4.6 Audience Data
        2:57
      • 4.7 Your Audience Interests
        2:32
      • 4.8 Things to Consider
        3:33
      • 4.9 Analytics Reveals Value
        4:49
      • 4.10 Tracking Traffic
        2:49
      • 4.11 Troubleshooting Issues
        5:0
      • 4.12 Pin Alerts
        2:13

    • Lesson 5 – Pinterest Advertising

      27:22

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:15
      • 5.3 Paying for Pinterest Exposure
        3:6
      • 5.4 Pay for a Partner
        2:37
      • 5.5 Case Study: Target
        2:7
      • 5.6 Promoted Pins
        4:1
      • 5.7 Promoted Pins Data
        2:1
      • 5.8 Promoted Pins Tips
        5:4

    • Quiz

      0:0


    • Lesson 1 – LinkedIn

      57:50

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:18
      • 1.3 Questions for Marketers

        2:33
      • 1.4 Who Impacts Business
        3:10
      • 1.5 Thought Leadership
        2:34
      • 1.6 Account Types
        2:58
      • 1.7 LinkedIn Marketing
        2:48
      • 1.8 Publish and Showcase
        2:55
      • 1.9 LinkedIn Groups
        1:59
      • 1.10 Relevant Content
        2:54
      • 1.11 Key Targets
        2:8
      • 1.12 Track Outputs/Outcomes
        2:40
      • 1.13 Example: Transfer Network
        6:5
      • 1.14 Example: Reel SEO
        5:33
      • 1.15 Accurately Targeted
        2:50

    • Quiz

      0:0


    • Lesson 1 – Instagram

      32:18

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:13
      • 1.3 Instagram Best Practices

        3:30
      • 1.4 Instagram: Goals
        2:38
      • 1.5 Instagram: Themes
        2:38
      • 1.6 Using Hashtags
        3:17
      • 1.7 Tracking Engagement
        3:6
      • 1.8 Nike Example
        2:47
      • 1.9 Ben & Jerry’s Example
        4:30

    • Quiz

      0:0


    • Quiz

      0:0


    • Course Feedback

      0:0

      • {{lesson.title}}

  • About Author

    Jennifer Evans Cario, Author, Speaker & Social Media Strategist
    • Jennifer is the Founder and President of SugarSpun Marketing
    • She is the Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program
    • Author of “Pinterest Marketing: An Hour a Day”
    • Jennifer specializes in small to mid-size social media strategy, blogger outreach, online reputation management, and corporate training
  • What is the course all about?

    Social Media is a collection of internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos in virtual communities and networks.

    Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies.

    Social Media attracts the attention of viewers more than any other websites. The Advanced Social Media course would be beneficial to professionals who are looking forward to execute effective social media campaigns.

  • Why is the course most sought-after?

    Advanced Social Media Course from Simplilearn is one of the most rapidly growing certification. With Social Media dominating the virtual world, gaining expertise on the Social Media platform not only enhances visibility but it also helps the marketer to draw a greater audience and create awareness.
    • The course skillfully trains the participant to become an expert in marketing through the Social Media platform.
    • The professional who is certified in Simplilearn’s Advanced Social Media Course has a strong grasp on selected groups of appropriate audiences, who are looking for the service that is offered.
    • The professional is skilled to generate massive number of emails that have an effective marketing strategy.
    • The course provides recognition of professional competence to the professional in the marketing industry.
    • The course makes the professional proficient in mass communication and generate a huge turnaround and help convert potential customers to sales and leads.
  • What are the learning benefits of this Course?

    Benefits of being certified in Advanced Social Media:
    • Learn to draw more traffic, gain visibility and awareness of a brand or product.
    • Advanced social media communication principles and platforms
    • Understand the subtle and intricate details of effective social media marketing
    • Learn how to effectively implement Social Media Strategies and tactics and create marketing campaigns
    • Attract a higher audience and communicate with influencers
    • Deploy the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
    • Learn how to market a business through Social Media.
  • What are the career benefits in-store for you?

    Social Media Marketing is one of the rapidly growing professions in the digital marketing space where the social media sites are utilized for marketing communications and campaigns. Employers are in a constant lookout for skilled Social Media marketers who can increase traffic, promote brands and protect online business reputation.
    • Obtain a globally recognized industry certificate, which validates a professional’s skills and knowledge in social media communication, marketing and campaigning through Social Media platforms
    • Demonstrate expertise in expanding businesses to a wider geographical area through the Social Media Platform
    • Experienced and skilled Social Media marketers have immense demand in the job market
    • Career is not restricted to one sector, every industry is now looking at Social Media to expand their business, create awareness and create awareness globally.
  • Who should do this certification?

    The Advanced Social Media Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This certification is best suited for:
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/ Brand Manager
    • Blogger/ Social Media Copywriter
    • Media Relations Representative
    • Online Community Engagement Manager
    • Social Media Strategist / Specialist
    • Public Affairs Officers
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    1. Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    2. Trusted by the Fortune 500 companies as their learning provider for career growth and training
    3. 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    4. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    5. Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others

Exam & Certification

  • How do I become an Advanced Social Media Professional?

    At the end of the training, you can obtain the certification by clearing the Certified Social Media examination.

  • What are the prerequisites for the certification?

    • Professionals who want to be proficient in Social Media can pursue Simplilearn’s Advanced Social Media course. Going through the Social Media foundation can immensely help participants gain a clear introduction to this domain.
    • An interest to pursue a career in Social Media Marketing.

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