Advanced Search Engine Optimization (SEO) Certification Training

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Key Features

  • 10 Week Instructor led Training
  • 175+ Hours of High Quality e-Learning Content
  • 7 Day Money Back Guarantee
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • OMCP Exam fee Included
  • Real Life Projects
  • 8 Live Webinars per Month
  • Comprehensive and Up-to-Date Content
  • Industry recognized OMCP Certificate
  • Faculty Moderated Q&A Forums
  • Powered by MarketMotive
  • 25+ Hours of High Quality e-Learning Content

  • Online Progress Quiz

  • Downloadable Workbooks & Exercises

  • Practice Tests

  • Topics on On-page Best Practices, Design and Architecture
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate
  • 25+ Hours of High Quality e-Learning Content

  • Online Progress Quiz

  • Downloadable Workbooks & Exercises

  • Practice Tests

  • Topics on On-page Best Practices, Design and Architecture
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate

About Course




Course Preview


    • Lesson 1 – Introduction to Search Engine Optimization

      44:28

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:22
      • 1.3 What is SEO?

        2:33
      • 1.4 Eight Part Course
        5:5
      • 1.5 How Search Engines Work
        2:6
      • 1.6 Spiders Index Documents
        2:14
      • 1.7 Users Search Keywords
        6:30
      • 1.8 Algorithms Return Query Results
        5:1
      • 1.9 Universal Search Features
        3:44
      • 1.10 Thank You
        2:9

    • Lesson 2 – Four Dimensions of SEO

      35:10

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:30
      • 2.3 4 Dimensions of SEO
        2:51
      • 2.4 Ranking Factors
        2:19
      • 2.5 Page Dimension
        2:46
      • 2.6 Domain Dimension
        4:36
      • 2.7 Offsite Dimension
        5:47
      • 2.8 Keyword or Other Dimension
        2:29
      • 2.9 Negative Factors
        2:26
      • 2.10 Thank You
        1:21

    • Lesson 3 – A Brief History of SEO

      34:38

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:10
      • 3.3 SEO Changes Constantly
        2:26
      • 3.4 Significant SEO Events
        2:50
      • 3.5 Top Ranking Factors History
        2:42
      • 3.6 Blackhat vs. Whitehat
        2:25
      • 3.7 1995-2006: Directories, Off-Site, Duplicate Content
        3:43
      • 3.8 2006-2010: Editorial, Universal, Negative Factors
        3:1
      • 3.9 2010-2014: Localization, Personalization, Panda, Penguin
        3:39
      • 3.10 “Over-Optimization” & [not provided]
        3:25
      • 3.11 Thank You
        1:28

    • Lesson 1 – SEO Best Practices, Part 1: 20 Signals of an Optimized Page

      25:44

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:48
      • 1.3 SoLoMo & Google

        3:13
      • 1.4 4 Dimensions of SEO
        2:16
      • 1.5 Signals: Domain, Images, Social Links
        3:32
      • 1.6 Signals: Copy, Universal, Synonymous Terms
        2:14
      • 1.7 Signals: URLs, Content, Navigation
        3:27
      • 1.8 Signals: Info, Links, Sitemap
        2:10
      • 1.9 Thank You
        1:42

    • Lesson 2 – SEO Best Practices, Part 2: URL Best Practices

      14:22

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:20
      • 2.3 Site Organization
        2:48
      • 2.4 Keyword in URL
        1:32
      • 2.5 Maintain URL
        1:44
      • 2.6 Anchor Links
        1:31
      • 2.7 URL Bad Ideas
        1:38
      • 2.8 Slashes in URLs
        1:43
      • 2.9 Static and Dynamic URLs
        1:26
      • 2.10 URL Best Practices
        1:53
      • 2.11 Thank You
        1:6

    • Lesson 3 – SEO Best Practices, Part 3: Title Tags & META Descriptions

      18:28

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:16
      • 3.3 Unique Title Tags
        2:20
      • 3.4 Title Tags Keyword Proximity
        2:9
      • 3.5 Title Tag Length
        2:20
      • 3.6 Competing for Keywords
        2:27
      • 3.7 Title Tag & Breadcrumbs
        1:30
      • 3.8 Title Tag Mistakes
        2:23
      • 3.9 Meta Descriptions
        2:8
      • 3.10 Thank You
        1:11

    • Lesson 4 – SEO Best Practices, Part 4: Images, Copy, & Other On-Page Factors

      45:28

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:17
      • 4.3 Image Optimization
        3:57
      • 4.4 Open Graph Metadata and Block-Level Analysis
        2:37
      • 4.5 Body Copy & Keyword Proximity
        3:9
      • 4.6 Synonyms & Readability
        2:40
      • 4.7 Text per Page
        4:5
      • 4.8 Meta Keywords & Heading Tags
        2:23
      • 4.9 Page Updates & Freshness
        5:9
      • 4.10 Linking & Page Accessibility
        5:35
      • 4.11 Conclusion
        1:22

    • Quiz

      0:0


    • Lesson 1 – Keyword Research, Part 1: Core Keyword Concepts

      32:42

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:30
      • 1.3 Keyword Research Importance

        4:20
      • 1.4 Keyword Benefit
        5:28
      • 1.5 Short Tail vs Long Tail
        4:3
      • 1.6 Creating a Keyword Seedlist
        2:54
      • 1.7 Expanding & Evaluating Your List
        3:31
      • 1.8 Thank You
        1:5

    • Lesson 2 – Keyword Research, Part 2: Keyword Value & Strategy

      27:12

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:30
      • 2.3 Evaluating User Intent
        2:38
      • 2.4 Value of User Intents
        3:0
      • 2.5 CPC Comparisons
        2:32
      • 2.6 Keywords Define SEO Strategy
        3:58
      • 2.7 Keyword Cannibalization
        2:17
      • 2.8 Key Takeaways
        3:3
      • 2.9 Thank You
        1:8

    • Lesson 3 – Keyword Research, Part 3: Research Demonstration

      31:42

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:23
      • 3.3 KOB Analysis Overview
        3:40
      • 3.4 Basic Keyword Research
        4:10
      • 3.5 Advanced Keyword Research
        3:59
      • 3.6 Develop a Spreadsheet
        5:28
      • 3.7 Tools & Key Takeaways
        2:34
      • 3.8 Thank You
        1:7

    • Lesson 4 – KOB Analysis, Part 1: KOB Analysis Concepts

      58:52

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:59
      • 4.3 KOB Basics
        3:41
      • 4.4 SERPs Are Competitive
        5:20
      • 4.5 Value of Keywords
        3:35
      • 4.6 KOB Order of Operations
        1:58
      • 4.7 Assessing Benefit
        3:22
      • 4.8 Upside Potential
        2:19
      • 4.9 Note on Data Quality
        2:15
      • 4.10 Assessing Opposition
        3:40
      • 4.11 Advanced Opposition Scoring
        5:25
      • 4.12 KOB in Action
        4:56
      • 4.13 Tools for KOB Analysis
        2:10
      • 4.14 Thank You
        1:16

    • Lesson 5 – KOB Analysis, Part 2: KOB Demonstration

      34:46

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:26
      • 5.3 KOB Order of Operations
        3:36
      • 5.4 Keyword Priority
        1:53
      • 5.5 Benefit Tools
        2:17
      • 5.6 Spreadsheet Example
        3:46
      • 5.7 Benefit Scoring
        3:57
      • 5.8 Opposition Scoring
        4:2
      • 5.9 Tools
        2:44
      • 5.10 Review
        2:12

    • Lesson 6 – Keyword Research Tools

      31:54

      • 6.1 Overview
        0:0
      • 6.2 Introduction
        1:9
      • 6.3 Overview
        1:24
      • 6.4 Keyword Research Process
        2:7
      • 6.5 Annie’s Tool List
        1:41
      • 6.6 Ubersuggest
        2:22
      • 6.7 Google Trends, Wordtracker, SEO Book
        3:34
      • 6.8 WordStream
        2:42
      • 6.9 Yahoo! Clues, Visual Thesaurus, Yippy, SEM Rush
        3:52
      • 6.10 KeywordSpy, Moz, Keyword Lizard, Wordle
        3:9
      • 6.11 Large Seed Lists
        2:55
      • 6.12 Overview
        1:23
      • 6.13 Thank You
        1:9

    • Lesson 1 – Introduction to Site Architecture & Taxonomy

      64:40

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:9
      • 1.3 Information Architecture

        1:55
      • 1.4 Small Website
        7:31
      • 1.5 Blogs
        10:35
      • 1.6 E-commerce
        10:0
      • 1.7 Tag Clouds
        4:42
      • 1.8 Takeaways
        1:58

    • Lesson 2 – Information Architecture for SEO, Part 1

      27:54

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:28
      • 2.3 SEO Playbook
        1:56
      • 2.4 Search Theme Pyramids
        2:22
      • 2.5 Structuring Your Site
        2:46
      • 2.6 Internal Anchor Text
        2:49
      • 2.7 Linking Across Topics
        1:50
      • 2.8 eCommerce
        3:19
      • 2.9 French Fry
        4:15
      • 2.10 Coming Up
        1:42

    • Lesson 3 – Information Architecture for SEO, Part 2

      26:12

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:27
      • 3.3 Keyword Cannibalization
        3:7
      • 3.4 Cannibalization Examples
        2:14
      • 3.5 BootsnAll
        2:52
      • 3.6 Expedia
        3:4
      • 3.7 Blogs and Tag Clouds
        1:0
      • 3.8 Duplicate Content
        1:50
      • 3.9 Keeping Pages Static
        2:29
      • 3.10 Promoting Features
        1:55
      • 3.11 Review
        1:38

    • Quiz

      0:0


    • Lesson 1 – SEO Best Practices, Part 5: Domain Optimization

      27:50

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:28
      • 1.3 Keyword in Domain

        2:49
      • 1.4 Anchor Text Over Optimization & Domain Hierarchy
        2:47
      • 1.5 Domain Name Best Practices
        3:24
      • 1.6 Age & History of Domain
        3:47
      • 1.7 Domain Indexation
        4:50
      • 1.8 Thank You
        1:20

    • Lesson 2 – SEO Best Practices, Part 6: Breadcrumbs, Canonicalization, & Sitemaps

      33:38

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:21
      • 2.3 Breadcrumbs
        3:44
      • 2.4 Sub-domains vs. Sub-directories
        2:39
      • 2.5 Canonicalization
        4:5
      • 2.6 Understanding Sitemaps
        3:20
      • 2.7 Creating Sitemaps
        3:39
      • 2.8 Sitemap Optimization
        3:51
      • 2.9 Thank You
        1:40

    • Lesson 3 – SEO Best Practices, Part 7: Duplicate Content

      40:40

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:42
      • 3.3 Definition of Duplicate Content
        2:55
      • 3.4 History of Duplicate Content
        3:33
      • 3.5 Negative Impacts
        3:37
      • 3.6 On-Site Duplicate Content
        3:46
      • 3.7 On-Site Solutions
        3:32
      • 3.8 Off-Site Duplicate Content
        4:1
      • 3.9 Off-Site Solutions
        4:22
      • 3.10 Thank You
        1:22

    • Lesson 4 – SEO Best Practices, Part 8: Robots.txt & 301 Redirects

      40:2

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:43
      • 4.3 Defining Robots.txt
        2:9
      • 4.4 Importance of Robots.txt
        4:46
      • 4.5 Generating Robots.txt
        3:37
      • 4.6 301 Redirects
        4:40
      • 4.7 Checking for Redirects
        4:21
      • 4.8 Implementing Redirects
        3:20
      • 4.9 No Follow
        2:44
      • 4.10 Thank You
        1:11

    • Lesson 5 – SEO Best Practices, Part 9: Site Speed & Other Best Practices

      19:4

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:14
      • 5.3 Site & Page Speed
        4:22
      • 5.4 JavaScript & AJAX
        1:44
      • 5.5 404 Pages
        1:49
      • 5.6 Standards & Validation
        2:33
      • 5.7 “Other” Dimension Review
        2:58
      • 5.8 Thank You
        1:22

    • Lesson 6 – Sitemaps: Reviewing Good and Bad Sitemaps

      21:18

      • 6.1 Overview
        0:0
      • 6.2 Introduction
        1:21
      • 6.3 Good Examples
        5:26
      • 6.4 Examples of Bad Sitemaps
        3:47
      • 6.5 Optimization Tips
        3:12
      • 6.6 Conclusion
        1:23

    • Quiz

      0:0


    • Lesson 1 – A Guide to Linkbuilding, Part 1: Why Links Are So Important

      28:50

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:15
      • 1.3 Series Overview

        1:39
      • 1.4 Video Overview
        2:1
      • 1.5 Link Value
        3:33
      • 1.6 Keyword Search
        2:37
      • 1.7 SEO Con Artists vs Real Deal SEO’s
        1:42
      • 1.8 Funding Your Site’s Link Equity
        4:9
      • 1.9 How Linkbuilding Is Like Fishing
        4:42
      • 1.10 Review
        1:17

    • Lesson 2 – A Guide to Linkbuilding, Part 2: The Linkbuilding Process

      20:30

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:18
      • 2.3 Process of Link Building
        2:42
      • 2.4 The Process of Link Building
        2:46
      • 2.5 Understanding Your Vertical & Competition
        3:42
      • 2.6 Linkdex & Develop a Discovery/Prospecting Process
        2:42
      • 2.7 Create an Approach/Outreach Strategy
        2:35

    • Lesson 3 – A Guide to Linkbuilding, Part 3: Equity Education

      31:52

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:18
      • 3.3 Overview
        1:35
      • 3.4 Page Rank Paradox
        2:26
      • 3.5 Link Value
        2:51
      • 3.6 Understanding Link Value
        2:42
      • 3.7 Toolbar Link Blink Test
        1:57
      • 3.8 6 Major Link Factors
        6:35
      • 3.9 The Link Matrix
        3:43
      • 3.10 Review
        1:19

    • Lesson 4 – A Guide to Linkbuilding, Part 4: Prospecting for Links

      29:44

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:15
      • 4.3 Overview
        1:31
      • 4.4 Tools to Search for People
        3:39
      • 4.5 Prospecting for Links
        3:8
      • 4.6 MultiLinks Firefox Addon
        3:8
      • 4.7 Top Links
        2:28
      • 4.8 Creative Link Query
        2:55
      • 4.9 Types of Keywords
        3:54
      • 4.10 Review
        1:24

    • Lesson 5 – A Guide to Linkbuilding, Part 5: Competitor Backlinks

      23:12

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:14
      • 5.3 The Process of Linkbuilding
        2:36
      • 5.4 Competitor’s Backlinks
        2:5
      • 5.5 The Competitive Research Tool from SEOMoz
        2:17
      • 5.6 Open Site Explorer
        3:49
      • 5.7 Majestic SEO
        3:24
      • 5.8 Site Finder from Raven Tools
        1:59
      • 5.9 Review and Thank You
        1:42

    • Lesson 6 – A Guide to Linkbuilding, Part 6: Approach Assessment

      50:26

      • 6.1 Overview
        0:0
      • 6.2 Introduction
        1:13
      • 6.3 Overview
        1:40
      • 6.4 Finding Contact Information
        3:55
      • 6.5 The Approach
        2:6
      • 6.6 Linkbaiting
        3:56
      • 6.7 Stretch Relevancy
        3:14
      • 6.8 Identifying Hook Opportunities
        3:26
      • 6.9 Research Your Market
        3:15
      • 6.10 Launch
        3:17
      • 6.11 Writing Quality Link Requests
        4:25
      • 6.12 Link Request Outreach
        4:19
      • 6.13 Review
        1:57

    • Lesson 7 – A Guide to Linkbuilding, Part 7: Relationship Building & Tools

      19:34

      • 7.1 Overview
        0:0
      • 7.2 Introduction
        1:15
      • 7.3 Overview
        1:44
      • 7.4 Link Relationship Management Tools and Why They’re Important
        3:18
      • 7.5 Optimal Linking
        3:25
      • 7.6 Toolsets and Extra Resources
        3:5
      • 7.7 Exercises, Overall Series Takeaway, and Thank You
        2:30

    • Lesson 8 – Link Health: Using Google’s Disavow Tool

      26:14

      • 8.1 Overview
        0:0
      • 8.2 Introduction
        1:38
      • 8.3 Link Diversity Check
        2:1
      • 8.4 Stinking Linking Thinking
        2:4
      • 8.5 6 Link Health Checks
        1:18
      • 8.6 Google’s Solution
        1:52
      • 8.7 Penalty, Filter, Or Banning
        4:29
      • 8.8 Negative Off Site Signals
        2:26
      • 8.9 Remove ’em First
        2:18
      • 8.10 When, How to Disavow
        2:25
      • 8.11 Reconsideration Request
        1:41
      • 8.12 Review
        1:25

    • Lesson 9 – Link Health: Penalties, Filters, and Bannings

      24:8

      • 9.1 Overview
        0:0
      • 9.2 Introduction
        1:54
      • 9.3 Penalties, Filters, Banning
        3:54
      • 9.4 Penguin Violations
        2:50
      • 9.5 Reconsideration Request
        2:34
      • 9.6 Do’s and Don’ts
        3:2
      • 9.7 Sample Requests
        2:35
      • 9.8 Resources
        1:45

    • Lesson 10 – Understanding the Link Matrix

      16:58

      • 10.1 Overview
        0:0
      • 10.2 Introduction
        1:25
      • 10.3 Metrics to Document
        2:0
      • 10.4 Filling in the Link Matrix
        3:17
      • 10.5 Determining Link Value
        4:13
      • 10.6 Thank You
        1:4

    • Quiz

      0:0


    • Lesson 1 – SEO for Local Business, Part 1: Introduction to Local Search

      31:22

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:27
      • 1.3 Local Search Stats

        2:15
      • 1.4 Growth of Local Search
        3:27
      • 1.5 Social Local Mobile
        2:54
      • 1.6 Importance of Claiming Listings
        2:18
      • 1.7 Business & Marketing Plan
        1:50
      • 1.8 Listing Your Business
        4:32
      • 1.9 Ranking Factors
        2:37
      • 1.10 Review
        2:16
      • 1.11 Thank You
        1:35

    • Lesson 2 – SEO for Local Business, Part 2: Understanding Local Search Ranking Factors

      49:18

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        2:6
      • 2.3 Local Search Features
        4:1
      • 2.4 Ranking Factors Overview
        2:20
      • 2.5 Factors: Categories, Address, NAP Consistency
        4:14
      • 2.6 Factors: Citation Quality, NAP Match, Citation Quantity
        3:25
      • 2.7 Factors: Domain Authority, Verified+ Page, LP Title, City Centroid
        3:20
      • 2.8 Factors: Inbound Links, Google Places Reviews, Keyword in Title
        3:3
      • 2.9 Factors: Local Citation Quantity, Industry Citation Quantity, POS Proximity
        2:36
      • 2.10 Factors: Area Code, City State Title Tags, Quantity of Reviews, Page Authority
        3:26
      • 2.11 Foundational and Difference Making Factors
        3:11
      • 2.12 Negative Factors
        2:57
      • 2.13 Review
        1:30

    • Lesson 3 – SEO for Local Business, Part 3: Optimizing Your Local Presence

      50:36

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        2:9
      • 3.3 Vertical Category and Geo-Location
        4:17
      • 3.4 Difference Makers and Citations
        3:20
      • 3.5 Google Tools
        2:51
      • 3.6 Local KW Research Tools
        4:33
      • 3.7 Local Citation Building
        3:3
      • 3.8 Local Reviews
        3:44
      • 3.9 Top Local Sources
        4:40
      • 3.10 Creating Offers
        2:18
      • 3.11 Credibility Indicators
        3:18
      • 3.12 Review
        1:35

    • Reference: Top Local Search Ranking Factors

      0:0


    • Quiz

      0:0


    • Lesson 1 – Site Audits, Part 1: Introduction to Site Audits

      19:4

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:24
      • 1.3 Importance of Site Audits

        2:25
      • 1.4 Site Audit Process
        3:30
      • 1.5 Site Audit Document
        3:15
      • 1.6 Goals of a Site Audit
        2:8
      • 1.7 Resources & Questions
        1:33
      • 1.8 Tools
        1:40
      • 1.9 Thank You
        1:7

    • Lesson 2 – Site Audits, Part 2: Content and Crawl Issues

      28:46

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:11
      • 2.3 Site Audit Overview
        3:5
      • 2.4 Executive Summary
        1:26
      • 2.5 Question: Duplicate Content
        3:24
      • 2.6 Question: Missing H1 Tags
        2:37
      • 2.7 Question: Indexed Pages
        3:11
      • 2.8 Question: Custom 404 Page
        2:35
      • 2.9 Question: 404 Errors
        2:4
      • 2.10 Question: Other Site Errors
        1:30
      • 2.11 Question: JavaScript in Navigation
        1:28
      • 2.12 Recommendations
        2:19
      • 2.13 Thank You
        1:3

    • Lesson 3 – Site Audits, Part 3: Sitemap, Robots.txt, and Canonicalization Issues

      24:16

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:40
      • 3.3 Sitemap Issues
        4:55
      • 3.4 Robots.txt and Canonicalization Issues
        6:21
      • 3.5 Canonicalization Recommendations
        2:32
      • 3.6 Thank You
        1:10

    • Lesson 4 – Site Audits, Part 4: Information Architecture, Internal Link, and Inbound Link Issues

      42:18

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:19
      • 4.3 Overview
        1:26
      • 4.4 Question: Directory Structure? and URLs?
        3:6
      • 4.5 Question: Breadcrumbs?
        2:2
      • 4.6 Question: Dynamic URLs?
        1:59
      • 4.7 Question: Non-Descriptive URLs?
        1:52
      • 4.8 Question: Broken Links?
        1:36
      • 4.9 Architecture Recommendations
        2:33
      • 4.10 Question: Top Linked Pages?
        3:58
      • 4.11 Question: Excessive Outbound Links?
        2:31
      • 4.12 Internal Link Recommendations
        2:7
      • 4.13 Question: Over-Optimized Achor Text?
        3:20
      • 4.14 Question: Decline in Inbound Links?
        2:7
      • 4.15 Question: Link Authority?
        2:42
      • 4.16 Inbound Link Recommendations
        2:45
      • 4.17 Thank You
        1:16

    • Lesson 5 – Site Audits, Part 5: Image, Title, Meta Description, and Site Speed Issues

      45:30

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:17
      • 5.3 Overview
        1:19
      • 5.4 Image Issues
        5:17
      • 5.5 Image Recommendations
        1:50
      • 5.6 Title Issues
        4:30
      • 5.7 Title Recommendations
        1:40
      • 5.8 Meta Description Issues
        2:52
      • 5.9 Meta Description Recommendations
        1:42
      • 5.10 Site Speed Issues
        7:22
      • 5.11 Site Speed Recommendations
        2:17
      • 5.12 Conclusion and Executive Summary
        2:43
      • 5.13 Thank You
        1:26

    • Lesson 6 – Establishing an Audit Framework w

      50:52

      • 6.1 Overview
        0:0
      • 6.2 Introduction
        1:18
      • 6.3 Subdomain Reporting Errors
        6:5
      • 6.4 Minimize Index Bloat
        6:40
      • 6.5 PPC Traffic Reporting in Organic
        2:27
      • 6.6 Dirty Sitemaps
        1:29
      • 6.7 Sitemap Hasn’t Been Submitted
        1:37
      • 6.8 Loss of Valuable Links
        2:30
      • 6.9 Using Annie’s Audit Checkilist
        4:14
      • 6.10 Using Annie’s Audit Template
        7:36

    • Document: Annie’s Simple Site Audit Template

      0:0


    • Document: Annie’s Full Site Audit Template

      0:0


    • Document: Todd’s Site Audit Checklist

      0:0


    • Reference: Annie’s Must-Have Tool List

      0:0


    • Lesson 1 – Content Creation and SEO Strategy Post-Panda: How the Panda Update Changed SEO

      29:50

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:33
      • 1.3 What is the Panda Update?

        1:51
      • 1.4 What Did the Panda Update Do?
        3:59
      • 1.5 Who Lost in the Panda Update?
        2:30
      • 1.6 How to Tell if You were Affected
        1:40
      • 1.7 What does Google Suggest?
        2:13
      • 1.8 What You Can Do
        6:22
      • 1.9 Additional Resources
        2:17

    • Lesson 2 – Understanding the Penguin Update, Part 1: Overview

      36:52

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:56
      • 2.3 What is Penguin?
        4:56
      • 2.4 Penguin Filter
        6:8
      • 2.5 Recovery from Penguin
        6:53
      • 2.6 SEO: The Price is Right
        3:3

    • Lesson 3 – Understanding the Penguin Update, Part 2: 6 Link Health Checks

      34:48

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:31
      • 3.3 Checking Root Linking Domains
        3:40
      • 3.4 Checking Anchor Text
        4:57
      • 3.5 Checking Site-Wide Links
        3:27
      • 3.6 Authority Distribution Check
        3:22
      • 3.7 Checking Link Diversity
        4:3
      • 3.8 Checking Link Velocity
        2:34
      • 3.9 Recap
        1:20

    • Lesson 4 – Understanding Google’s Hummingbird Update

      43:40

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:11
      • 4.3 Overview
        2:23
      • 4.4 What is Hummingbird?
        5:28
      • 4.5 Penalty, Filter, or Banning?
        2:8
      • 4.6 Differences among Panda, Penguin, and Hummingbird
        3:24
      • 4.7 What Does Hummingbird Do?
        2:36
      • 4.8 Conversational Search
        3:27
      • 4.9 Keyword Data
        3:16
      • 4.10 Solutions: Content Analytics and 3rd Party Tools
        2:5
      • 4.11 Solutions: Page Prioritization and Quality
        2:53
      • 4.12 Solution: Improve Engagement
        2:13
      • 4.13 Conclusion
        2:16

    • Lesson 1 – Tracking SEO Performance

      43:28

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        2:1
      • 1.3 When Do You Track?

        3:22
      • 1.4 How Do You Track?
        3:54
      • 1.5 What Do You Track?
        6:30
      • 1.6 Ranking Report Caveats
        1:0
      • 1.7 Tracking Traffic
        1:37
      • 1.8 Tracking Conversions
        2:45
      • 1.9 Awareness and Engagement
        2:52
      • 1.10 Pitfalls of Tracking Ranking
        2:0
      • 1.11 Final Considerations
        2:47
      • 1.12 Conclusion
        1:26

    • Lesson 2 – Search Engine Optimization Analytics

      45:14

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:26
      • 2.3 What We Track and How We Track
        2:56
      • 2.4 Impressions, Clicks, and Visitors
        5:51
      • 2.5 Improve Your Keywords
        6:13
      • 2.6 Tracking Awareness and Engagement
        5:12
      • 2.7 Economic Value
        6:29

    • Lesson 3 – Analytics for SEO Marketers, Part 1: Activity on Websites

      67:4

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:45
      • 3.3 2 Buckets of Activity
        2:53
      • 3.4 (not provided) Challenge
        5:20
      • 3.5 Overall SEO Impact
        6:57
      • 3.6 Channel Attribution Analysis
        5:5
      • 3.7 Landing Page Analysis
        8:41
      • 3.8 Contrast with PPC
        8:44
      • 3.9 Thank You
        1:37

    • Lesson 4 – Analytics for SEO Marketers, Part 2: Activity on Search Engines

      29:6

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:24
      • 4.3 Search Engine Performance
        2:39
      • 4.4 Keyword Analysis
        8:17
      • 4.5 Landing Page Analysis
        2:50
      • 4.6 Competitive Intelligence Tools
        3:8
      • 4.7 Thank You
        1:45

    • Lesson 1 – Careers in Online Marketing, Part 1: Growth and Opportunity

      20:2

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:54
      • 1.3 Opportunities in Online Marketing

        4:26
      • 1.4 Where Is The Growth Coming From?
        6:7
      • 1.5 Conclusion
        1:4

    • Lesson 2 – Careers in Online Marketing, Part 2: Choosing Your Path

      26:30

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:13
      • 2.3 Overview
        1:33
      • 2.4 Career Paths
        4:25
      • 2.5 Pay-Per-Click / Display Media
        1:14
      • 2.6 Web Analytics
        1:16
      • 2.7 Social Media
        1:24
      • 2.8 Search Engine Optimization
        1:44
      • 2.9 Conversion Optimization
        2:34
      • 2.10 Affiliate Marketing
        2:17
      • 2.11 Online Marketing Titles
        2:22
      • 2.12 How to Get the Job
        3:37
      • 2.13 Conclusion
        1:6

    • Lesson 3 – Careers in Online Marketing, Part 3: Getting the Job

      25:28

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:38
      • 3.3 First
        4:28
      • 3.4 Register Your Name
        3:28
      • 3.5 10 More Ways to Own Yourself in Search
        6:22
      • 3.6 Conclusion
        1:18

    • Lesson 4 – Launching and Managing Your SEO Consultancy

      52:26

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:16
      • 4.3 How I Started
        3:27
      • 4.4 RANCEMS Defined
        2:34
      • 4.5 The Main Goal
        5:41
      • 4.6 Review Their Site
        4:47
      • 4.7 Analyze the Competitors
        3:53
      • 4.8 Negotiate the Budget
        3:11
      • 4.9 Process and Disclosures
        5:15
      • 4.10 Examine the ROI
        2:34
      • 4.11 Manage Expectations
        1:49
      • 4.12 Sign the Contract
        2:11
      • 4.13 Conclusion
        1:5

    • Lesson 1 – Introduction to SEO Tools

      20:42

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:48
      • 1.3 SEO Toolset

        3:34
      • 1.4 Type of Tools Overview
        4:2
      • 1.5 Free Tools
        3:39
      • 1.6 Review
        1:42
      • 1.7 Untitled-4
        1:6

    • Lesson 2 – A Guide to Moz Tools

      56:46

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        2:19
      • 2.3 Visualization Tool
        3:50
      • 2.4 Keyword Difficulty
        2:21
      • 2.5 Term Extractor
        1:27
      • 2.6 Moz Bar
        2:36
      • 2.7 Backlink Analysis
        3:50
      • 2.8 Term Target
        2:24
      • 2.9 Crawl Test
        2:16
      • 2.10 LinkScape
        9:21
      • 2.11 Juicy Link Finder
        2:44
      • 2.12 Competitive Link Finder
        3:34
      • 2.13 Strongest SubPage
        2:31
      • 2.14 Conclusion
        1:40

    • Quiz

      0:0


    • Course Feedback

      0:0

      • {{lesson.title}}

  • About Author

    Todd Malicoat, Author, Speaker and SEO Specialist
    • Todd is the author of the popular SEO blog StuntDubl.com
    • He has been a speaker at SES and PubCon
    • Todd writes for Search Engine Land, co-moderates the AdWords forum on Webmaster World
    • He has spoken at over 35 conferences, and has led more than 60 AdWords seminars
  • What is the course all about?

    Search Engine Optimization is the process of affecting the visibility of a website or a webpage through the Search Engine. It is often referred to as ‘Natural’, ‘Organic’ or “Earned” Results. SEO is of immense help to keep the website on top of the search engine’s list.

    Simplilearn’s Advanced Search Engine Optimization Course imparts knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors.

  • Why is the course most sought-after?

    Advanced Search Engine Optimization course from Simplilearn attests a professional’s expertise in Search Engine Optimization. The course trains participants to implement vital key words to boost the website ranking to gain an added advantage over the competitors and attract potential customers.

    Benefits of gaining the Advanced Search Engine Optimization (SEO) Certification are:

    • Most companies are getting their employees trained in this new field of SEO
    • Huge demand for SEO professionals to boost a company’s online presence
    • Startups look out for effective SEO professionals to help gain momentum
    • Great monetary benefits from high paying jobs for SEO professionals
    • An Advaned Search Engine Optimization (SEO) professional has the knowledge and skills necessary to achieve results in designing websites or provide online services
  • What are the learning benefits of this Course?

    Advanced Search Engine Optimization (SEO) course by Simplilearn attests the professional’s knowledge on creating online visibility by the usage of vital keywords.

    By being an Advanced Search Engine Optimization, the professionals gain the following benefits:

    • Gain in-depth knowledge of the usage of Key Words to boost online visibility of a website
    • Attract organic traffic to the website, hence gain visibility and potential customers
    • Learn how a search engine works, and how you can use it to build effective SEO strategies
    • Learn SEO tips and best practices on Link Building
    • Build internal and external link structures to optimize visibility on search engines and drive traffic
  • What are the career benefits in-store for you?

    The following are the career benefits of this course:
    • Obtain a globally recognized industry certificate, which validates the professional’s knowledge on SEO
    • Lucrative job offers who need SEO experts to boost their sales
    • Proficient in industry best practices in attracting potential customers through Key word search
    • Startups and established organizations are seeking professionals in the field of SEO and a certification in SEO will attest the skillset of the professional.
  • Who should do this certification?

    The Advanced Search Engine Optimization (SEO) course can be beneficial to professionals who want to be proficient in the Industry’s best practices. The course could be pursued by:
    • Entrepreneurs
    • Business owners
    • Students
    • Digital marketing professionals
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    1. Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    2. Trusted by the Fortune 500 companies as their learning provider for career growth and training
    3. 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    4. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    5. Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others

Exam & Certification

  • How do I become certified in Advanced SEO?

    At the end of the training, you can obtain the certification by clearing the SEO examination.

  • What are the prerequisites for the certification?

    Participants interested to gain knowledge and expertise in the SEO domain can pursue the Advanced Search Engine Optimization (SEO) course and can have an overview of the SEO foundations course to get a better idea of the subject.

    A basic working knowledge and understanding of HTML, Internet and Microsoft Office would be an added advantage while appearing for this course.

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