Advanced Mobile Marketing Certification Training

$299.00

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Key Features

  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Topics on Mobile Advertising & Search, Measurement & Analytics
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate
  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Topics on Mobile Advertising & Search, Measurement & Analytics
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate
  • 10 Week Instructor led Training
  • 175+ Hours of High Quality e-Learning Content
  • 7 Day Money Back Guarantee
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Real Life Projects
  • 8 Live Webinars per Month
  • Comprehensive and Up-to-Date Content
  • Faculty Moderated Q&A Forums
  • Powered by MarketMotive

About Course




Course Preview


    • Lesson 1 – Introduction to Mobile Marketing

      72:24

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:41
      • 1.3 What Is Mobile Marketing?

        2:31
      • 1.4 Mobile Is Key Ingredient
        4:28
      • 1.5 What Mobile Marketing Is & Isn’t
        3:22
      • 1.6 Mobile Marketing & Mobile Advertising
        3:30
      • 1.7 Mobile Marketing’s Role
        2:31
      • 1.8 Activities: Passive to Interactive
        3:6
      • 1.9 Work Harder and Be Measurable
        2:59
      • 1.10 Adds Location, Time, Context
        3:45
      • 1.11 Mobile and Radio
        3:21
      • 1.12 Mobile and Television
        3:32
      • 1.13 Mobile and Print
        1:53
      • 1.14 Mobile and Online
        1:40
      • 1.15 Mobile and Other Digital Efforts
        3:40
      • 1.16 Who Is on Mobile
        5:31
      • 1.17 Users’ Expectations
        3:30
      • 1.18 Thank You
        1:42

    • Lesson 1 – What Mobile Device is Right for You?

      59:18

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:20
      • 1.3 Overview of Devices

        3:29
      • 1.4 Feature Phones
        1:37
      • 1.5 Example: Coca-Cola
        3:5
      • 1.6 Is a Feature Phone Right for You?
        4:59
      • 1.7 Example: True Blood
        5:41
      • 1.8 Should You Market via Smartphones?
        2:14
      • 1.9 What’s your Strategy?
        2:19
      • 1.10 Example: Macy’s
        3:10
      • 1.11 What Phone is Right for You?
        2:19
      • 1.12 Phablets
        2:17
      • 1.13 Are They All Equally Effective?
        1:29
      • 1.14 How do People Shop or Buy?
        2:1
      • 1.15 Responsive Design
        3:49
      • 1.16 Marrying Marketing Components
        2:3
      • 1.17 How to Pull it Off
        2:55
      • 1.18 Thank You
        1:22

    • Quiz

      0:0


    • Lesson 1 – Campaign Delivery Options: SMS & MMS Messaging

      42:52

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:37
      • 1.3 What Is Messaging?

        2:13
      • 1.4 Types of Messaging
        1:25
      • 1.5 SMS Marketing
        2:7
      • 1.6 SMS Response Solicited
        2:44
      • 1.7 Cases for SMS Program
        2:31
      • 1.8 What is Opt-In?
        3:2
      • 1.9 Other Terms to Know
        3:6
      • 1.10 Messaging Rules
        3:3
      • 1.11 Language for a Campaign
        1:33
      • 1.12 Premium Messaging Rules
        2:10
      • 1.13 Free Messaging Rules
        1:53
      • 1.14 MMS Defined
        1:17
      • 1.15 MMS Example
        2:5
      • 1.16 Push Messages Defined
        2:1
      • 1.17 Push Messaging Rules
        1:16
      • 1.18 Push Messaging Example
        1:0
      • 1.19 Why to Employ Messaging
        2:47
      • 1.20 Thank You
        1:6

    • Lesson 2 – Campaign Delivery Options: Mobile Applications

      49:22

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:38
      • 2.3 Define a Mobile Application
        2:41
      • 2.4 Most Popular Apps
        3:41
      • 2.5 App Examples
        2:10
      • 2.6 Why Use an App?
        6:56
      • 2.7 Why Wouldn’t a Marketer Use an App
        4:9
      • 2.8 Cost of Mobile Apps
        2:52
      • 2.9 Metrics
        3:43
      • 2.10 How to Get Started
        2:41
      • 2.11 Publishing an App
        3:19
      • 2.12 Thank You
        1:21

    • Lesson 3 – Campaign Delivery Options: Mobile Websites

      32:2

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:33
      • 3.3 Mobile Web Defined
        2:13
      • 3.4 Types of Internet Sites
        3:6
      • 3.5 Elements of a Great Mobile Website
        6:35
      • 3.6 Cost
        3:9
      • 3.7 Metrics
        3:34
      • 3.8 Advertising on a Mobile Website
        1:54
      • 3.9 Thank You
        1:27

    • Lesson 4 – App Marketing

      57:56

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:47
      • 4.3 Defining Mobile Apps
        2:28
      • 4.4 Most Popular Apps
        2:40
      • 4.5 Why Use an App?
        3:47
      • 4.6 Confirm Interest
        3:44
      • 4.7 Two Types of Apps
        2:32
      • 4.8 Building a Native App
        3:42
      • 4.9 Building a Web App
        1:44
      • 4.10 Marketing the App
        3:56
      • 4.11 Facebook App Ads
        3:15
      • 4.12 Advertising via AdWords & Twitter
        2:42
      • 4.13 Earned Media
        2:13
      • 4.14 App Store Rankings
        3:15
      • 4.15 Analytics & Improvement
        3:38
      • 4.16 Key Takeaways
        2:5

    • Quiz

      0:0


    • Lesson 1 – Campaign Delivery Options: QR Codes

      18:34

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:22
      • 1.3 Definition of QR Code

        2:50
      • 1.4 Growing Business Through QR Codes
        1:32
      • 1.5 Building Buzz
        1:38
      • 1.6 Steps to Create a QR Code
        2:30
      • 1.7 Pricing
        1:23
      • 1.8 Elements of a Successful QR Code Program
        2:3
      • 1.9 Best Practices
        3:24
      • 1.10 Thank You
        1:5

    • Lesson 2 – Campaign Delivery Options: Augmented Reality

      33:20

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:25
      • 2.3 Augmented Reality Defined
        2:0
      • 2.4 Why Would a Marketer Use AR?
        4:3
      • 2.5 Kraft’s Philadelphia Cream Cheese
        3:34
      • 2.6 Why a Marketer Would Not Use AR?
        3:15
      • 2.7 Defining the Customer Experience
        2:26
      • 2.8 Setting Objectives with AR
        2:20
      • 2.9 Getting Started with AR
        2:46
      • 2.10 Popularity of AR
        2:2
      • 2.11 Thank You
        1:19

    • Lesson 3 – Campaign Delivery Options: Interactive Voice Response (IVR)

      14:12

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:16
      • 3.3 What is IVR?
        2:35
      • 3.4 Typical Uses for IVR
        2:30
      • 3.5 Elements of a Voice Script
        1:33
      • 3.6 Choosing a Partner
        2:11
      • 3.7 Best Practices with IVR
        2:26
      • 3.8 Thank You
        1:5

    • Lesson 4 – Mobile and Traditional Marketing

      42:8

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:34
      • 4.3 Importance of Combining Traditional and Mobile Media
        3:31
      • 4.4 Mobile and Television
        3:24
      • 4.5 Mobile and Radio
        3:21
      • 4.6 Mobile and Newspapers
        2:46
      • 4.7 Mobile and Magazines
        2:52
      • 4.8 Mobile and Outdoor
        2:24
      • 4.9 Mobile and Point of Sale
        3:21
      • 4.10 Calls to Action
        3:53
      • 4.11 Calls to Action with Social Media and Apps
        2:47
      • 4.12 Key Takeaways
        1:35
      • 4.13 Thank You
        1:6

    • Quiz

      0:0


    • Lesson 1 – Mobile Advertising

      35:26

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:27
      • 1.3 Mobile Advertising Defined

        2:27
      • 1.4 Different Types of Ads
        4:59
      • 1.5 Ad Size and Format
        2:26
      • 1.6 Where to Find Mobile Ad Guidelines
        1:27
      • 1.7 Reaching Your Target Audience
        5:4
      • 1.8 Other Terms to Know
        3:40
      • 1.9 Results of Mobile Advertising
        1:41
      • 1.10 Cost of Mobile Advertising
        1:46
      • 1.11 Metrics of Mobile Advertising
        2:4
      • 1.12 Thank You
        1:12

    • Lesson 2 – Mobile Marketing and Search

      35:2

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:0
      • 2.3 Differences of Online and Mobile Search
        3:28
      • 2.4 Where are the Search Engines Searching
        1:46
      • 2.5 URL Structure
        1:42
      • 2.6 Redirects
        1:23
      • 2.7 Keyword Strategy
        1:42
      • 2.8 Conversions
        4:30
      • 2.9 Mobile SEO Best Practices
        3:9
      • 2.10 Moble SEM
        2:8
      • 2.11 Search via Twitter
        1:46
      • 2.12 Cost of Mobile Search
        1:40
      • 2.13 Mobile Search Analytics
        1:48
      • 2.14 Why Would a Marketer Use Mobile Search?
        1:48
      • 2.15 How to Get Started
        1:35
      • 2.16 Thank You
        1:36

    • Lesson 3 – Programmatic Ad Buying

      55:22

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:53
      • 3.3 Defining Programmatic Ad Buys
        2:29
      • 3.4 Mobile Display’s Growth
        1:32
      • 3.5 What Are You Buying?
        1:55
      • 3.6 KPIs for Mobile Advertising
        3:58
      • 3.7 Typical Choices
        3:57
      • 3.8 Ways to Buy Ads
        2:25
      • 3.9 Top Players and Verticals
        3:4
      • 3.10 Why Programmatic?
        2:33
      • 3.11 Case Study: MoPub
        2:6
      • 3.12 Issues with Programmatic
        2:49
      • 3.13 Some Big Promises
        3:38
      • 3.14 Criticisms from Big Players
        3:29
      • 3.15 Quality Questions Raised
        2:52
      • 3.16 Recommendations
        3:12
      • 3.17 Thank You
        1:19

    • Quiz

      0:0


    • Lesson 1 – Mobile Incentive Opportunities

      26:58

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:35
      • 1.3 What are Incentives?

        1:30
      • 1.4 Sweepstakes and Instant Winner Promos
        2:26
      • 1.5 Mobile Coupon Incentives
        2:8
      • 1.6 Types of Mobile Coupons
        2:27
      • 1.7 User Polling Apps
        2:3
      • 1.8 Groupon
        1:38
      • 1.9 LivingSocial
        2:19
      • 1.10 Foursquare
        1:49
      • 1.11 Why Use Mobile Incentives
        2:51
      • 1.12 Cost of Incentives
        1:50
      • 1.13 Metrics of Incentives
        2:6
      • 1.14 Thank You
        1:17

    • Lesson 2 – Mobile Loyalty Programs

      65:12

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:58
      • 2.3 History of Loyalty Programs
        3:8
      • 2.4 Identify Loyal Customers
        3:36
      • 2.5 Consumer Interest
        2:52
      • 2.6 Offers for Subscribers
        2:34
      • 2.7 Common Loyalty Trends & Results
        4:43
      • 2.8 Regulations Affecting Loyalty
        2:30
      • 2.9 Combat Showrooming
        2:32
      • 2.10 Social Sharing & Differentiation
        3:31
      • 2.11 Achievement & Rewards
        2:55
      • 2.12 App Loyalty & Multi-Channel Experiences
        3:2
      • 2.13 Questions to Consider
        4:35
      • 2.14 Tie in Social
        3:23
      • 2.15 Defining Success
        3:36
      • 2.16 Key Takeaways
        2:11

    • Lesson 1 – Mobile and Social Media

      51:30

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:23
      • 1.3 Social and Mobile are Intertwined

        3:15
      • 1.4 Considerations for Marketers
        2:37
      • 1.5 Facebook
        2:25
      • 1.6 Facebook Mobile Ads
        2:15
      • 1.7 Facebook Mobile Advertising for Branded App Downloads
        2:16
      • 1.8 Twitter
        2:44
      • 1.9 Foursquare
        2:54
      • 1.10 Yelp
        2:27
      • 1.11 Google Places
        2:6
      • 1.12 Mobile-Social Integration
        2:57
      • 1.13 Other Mobile & Social Terms
        1:36
      • 1.14 Issues to Consider with Location-Based Programs
        1:40
      • 1.15 Mobile as Megaphone
        2:3
      • 1.16 “Moments of Trust
        2:49
      • 1.17 Why Social is So Important
        1:59
      • 1.18 Mobile Social Best Practices
        2:3
      • 1.19 Why Marketers Would Not Use Mobile & Social
        2:9
      • 1.20 Getting Started with Mobile Social
        2:8
      • 1.21 Thank You
        1:29

    • Lesson 2 – Content Marketing for Mobile

      57:46

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:43
      • 2.3 Content Marketing Defined
        2:40
      • 2.4 Consumers Have Many Content Options
        3:4
      • 2.5 Mobile Content Basics
        3:43
      • 2.6 Compelling Content Works Regardless of Medium
        3:14
      • 2.7 Steps to Succeed with Mobile Content
        3:33
      • 2.8 Be Consistent
        3:4
      • 2.9 Importance of a CMS Tool
        2:59
      • 2.10 Social Networks and Email Content
        5:10
      • 2.11 Google+ Content Recommendations
        2:18
      • 2.12 Mobile Content Don’ts
        1:42
      • 2.13 Don’t Use Limited Technologies
        2:7
      • 2.14 Don’t Assume Standardized Experiences
        2:42
      • 2.15 Don’t Create Mobile-Only Content
        1:39
      • 2.16 Don’t Translate your Experience onto Someone Else’s
        1:58
      • 2.17 Key Takeaways
        2:28
      • 2.18 Thank You
        1:19

    • Lesson 3 – Mobile & Social Media Channels

      59:24

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        2:54
      • 3.3 Integrated Marketing
        4:37
      • 3.4 The Marketer’s Options
        2:45
      • 3.5 Paid Soical Options
        2:5
      • 3.6 Facebook
        1:53
      • 3.7 Facebook Custom Audiences
        2:53
      • 3.8 Customizing Custom Audiences
        2:36
      • 3.9 Success with Custom Audiences
        4:10
      • 3.10 Twitter
        3:27
      • 3.11 Twitter Ad Features
        2:22
      • 3.12 Instagram
        2:42
      • 3.13 Pinterest
        1:44
      • 3.14 Moments of Trust
        3:41
      • 3.15 Actions to Take
        3:40
      • 3.16 Key Takeaways
        2:33
      • 3.17 Thank You
        1:10

    • Lesson 4 – Facebook Advertising for Mobile

      39:34

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:55
      • 4.3 The Value of Facebook
        2:46
      • 4.4 Mobile Is a No-Brainer
        3:18
      • 4.5 Effectiveness of Facebook for Mobile
        2:47
      • 4.6 From the Beginning
        3:2
      • 4.7 How to Get Started and Ad Options
        3:44
      • 4.8 What to Expect
        2:8
      • 4.9 Two Successful Examples
        1:57
      • 4.10 How Facebook Views Mobile
        2:15
      • 4.11 What’s Ahead for Facebook?
        2:54
      • 4.12 Hashtags
        1:38
      • 4.13 Key Takeaways
        2:23
      • 4.14 Thank You
        1:30

    • Quiz

      0:0


    • Lesson 1 – Mobile Marketing Location-Based Services

      33:2

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:33
      • 1.3 Overall Story of Location Marketing

        1:40
      • 1.4 What are Location-Based Services?
        3:11
      • 1.5 Which Location-Based Service to Use
        1:47
      • 1.6 Location-Based Messaging
        2:46
      • 1.7 Mobile Web
        1:49
      • 1.8 Mobile Apps
        2:1
      • 1.9 Geo-Fence
        3:53
      • 1.10 Best Practices of Geo-fencing
        2:33
      • 1.11 MillerCoors Case Study
        2:40
      • 1.12 North Face Case Study
        1:47
      • 1.13 Proceeding with Location-Based Services
        2:15
      • 1.14 Thank You
        1:6

    • Lesson 2 – Beacons, Part 1: Opportunities and Challenges

      32:18

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:29
      • 2.3 Beacons Defined
        2:13
      • 2.4 Beacons & Location-Based marketing
        1:44
      • 2.5 iBeacons Explained
        1:50
      • 2.6 How Beacons Work with Apps
        2:44
      • 2.7 Use Cases for Marketers
        1:31
      • 2.8 Example: Baseball Stadium
        2:29
      • 2.9 Example: Coke
        2:18
      • 2.10 Example: Basketball Arena
        1:59
      • 2.11 Example: Walgreens
        1:34
      • 2.12 Example: Marriott Hotel
        1:48
      • 2.13 Example: Virgin Airlines
        1:50
      • 2.14 Barriers for Broad Usage
        1:37
      • 2.15 Barrier: Battery Consumption
        1:42
      • 2.16 Barrier: Privacy Concerns
        1:34
      • 2.17 Barrier: Perception of Intrusion
        2:5
      • 2.18 Barrier: Lack of Relevance
        1:57
      • 2.19 Thank You
        1:15

    • Lesson 3 – Beacons, Part 2: Employing Beacons

      29:20

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:9
      • 3.3 Before You Employ Beacons
        4:57
      • 3.4 Getting Started
        2:46
      • 3.5 Selecting Partners
        2:25
      • 3.6 Key Performance Indicators
        4:27
      • 3.7 Push Notifications
        2:10
      • 3.8 Key Takeaways
        2:45
      • 3.9 Thank You
        1:31

    • Quiz

      0:0


    • Lesson 1 – Mobile Marketing Rules and Regulations

      41:54

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:23
      • 1.3 Mobile is More Restrictive than Web

        2:37
      • 1.4 Mobile Notice Rules
        1:47
      • 1.5 Mobile Choice and Consent Rules
        2:5
      • 1.6 Customization and Constraint of Mobile
        2:19
      • 1.7 Security of User Information
        2:7
      • 1.8 Enforcement and Accountability of Regulations
        1:41
      • 1.9 Best Practices for Complying
        1:34
      • 1.10 No Purchasing of Contact Lists
        2:24
      • 1.11 Marketers Cannot Pre-Check a Box
        1:48
      • 1.12 Traditional Advertising Rules Apply
        2:31
      • 1.13 Obtain Approval from Carriers
        2:57
      • 1.14 Mobile Spam
        2:29
      • 1.15 Mobile Privacy Rules
        2:39
      • 1.16 Mobile Marketing To Children
        1:38
      • 1.17 Mobile Sweepstakes
        1:56
      • 1.18 Obtain Legal Clearances
        2:2
      • 1.19 How To Stay Current
        2:20
      • 1.20 Thank You
        1:10

    • Lesson 2 – Mobile Campaign Compliance

      55:24

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        2:6
      • 2.3 Regulations in Mobile
        2:42
      • 2.4 TCPA
        3:50
      • 2.5 Changes to SMS Regulations
        2:13
      • 2.6 Major Changes
        3:55
      • 2.7 Consequences of Breaking Compliance
        3:4
      • 2.8 What Merchants Needed to Do
        1:51
      • 2.9 Action Steps for SMS Users
        3:30
      • 2.10 Steps for Newcomers
        3:2
      • 2.11 Ask Vendors Right Questions
        3:1
      • 2.12 Get More Information
        4:8
      • 2.13 Compliance for Mobile Advertising
        3:45
      • 2.14 Staying Current
        1:0
      • 2.15 Key Takeaways
        2:5

    • Quiz

      0:0


    • Lesson 1 – Responsive Design

      35:26

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        2:3
      • 1.3 Over Hyped?

        3:18
      • 1.4 Responsive Design Background
        2:31
      • 1.5 Reasons For Responsive Design
        3:13
      • 1.6 Reasons Against Responsive Design
        5:5
      • 1.7 Good & Bad Experiences
        1:38
      • 1.8 What’s the Controversy?
        2:1
      • 1.9 Actionable Steps
        4:33
      • 1.10 Key Takeaways
        1:46
      • 1.11 Thank You
        1:5

    • Lesson 2 – Converting Non-Mobile Websites

      70:24

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        3:11
      • 2.3 Why Now?
        4:40
      • 2.4 Types of Mobile Webistes
        3:25
      • 2.5 Elements of a Great Website
        4:16
      • 2.6 Cost
        2:25
      • 2.7 Development Options
        1:54
      • 2.8 Fully Hosted
        2:46
      • 2.9 Google Supports Three Configurations
        3:23
      • 2.10 Drilling Deeper
        3:2
      • 2.11 Reverse Proxy
        1:55
      • 2.12 Cloud-Platform Mobile Site
        3:53
      • 2.13 Responsive Design
        6:9
      • 2.14 Map Out Mobile Presence
        2:49
      • 2.15 Action Steps
        3:29
      • 2.16 Key Takeaways
        2:25

    • Lesson 1 – Mobile Marketing Analytics

      31:4

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:29
      • 1.3 Early Days of Mobile Tracking

        1:32
      • 1.4 Mobile Tracking Abilities
        4:24
      • 1.5 Inhibitors of Mobile Tracking
        2:58
      • 1.6 Privacy Concerns
        1:57
      • 1.7 What We Need for Improvement
        2:21
      • 1.8 Two Buckets of Measurement
        1:33
      • 1.9 Tips for Success
        4:16
      • 1.10 Choosing an Analytics Vendor
        3:14
      • 1.11 Conclusion
        1:18

    • Quiz

      0:0


    • Lesson 1 – Careers in Mobile Marketing

      39:42

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:58
      • 1.3 Growing Opportunities Exist in Mobile

        3:59
      • 1.4 Defining the Mobile Ecosystem
        1:28
      • 1.5 Mobile Operators
        2:10
      • 1.6 Handset Manufacturers
        2:10
      • 1.7 Software Companies
        1:51
      • 1.8 Mobile Providers
        1:53
      • 1.9 Mobile Jobs in Traditional Agencies
        2:17
      • 1.10 Opportunities in Digital Agencies
        1:59
      • 1.11 Mobile Jobs in the Corporate World
        2:1
      • 1.12 Where to Find Job Listings
        2:3
      • 1.13 Conferences for Mobile
        1:44
      • 1.14 Required Skills for Mobile
        3:37
      • 1.15 Your Value in Mobile
        2:22
      • 1.16 Determining Your Role in Mobile
        1:38
      • 1.17 Key Takeaways
        2:8
      • 1.18 Thank You
        1:3

    • Quiz

      0:0


    • Course Feedback

      0:0

      • {{lesson.title}}

  • About Author

    Jeff Hasen, Author, Speaker and Mobile Marketing Evangelist
    • Jeff is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices
    • He is the Chief Marketing Officer of mobile marketing leader Hipcricket and co-creator of the certification program for the Mobile Marketing Association
    • Jeff has been the sole provider of mobile certification training for the Direct Marketing Association
    • Jeff has been a faculty member teaching mobile in the mini-MBA program at Rutgers University
  • What is the course all about?

    Mobile Marketing is a vital marketing strategy, and is the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time and location sensitive, personalized information that promotes goods, services and ideas.

    With the massive growth of smartphones, Mobile Marketing has become a vital factor where the mobile device is rendered to be a significant mode of marketing channel.

    Simplilearn’s Advanced Mobile Marketing Course, enables the participants to gain expertise on using the mobile medium as a means of marketing communication.

    An efficient marketer who knows the knack of leveraging mobile, and keeps up with the explosive growth will win the audience and be indispensable.

  • Why is the course most sought-after?

    Advanced Mobile Marketing Course from Simplilearn is one of the most rapidly growing certification in the world of digital marketing. With consumers obtaining the information in the palm of their hand, mobile marketing is a necessity, it’s no longer a nice-to-have.
    • The course skillfully trains the participant to become an expert in marketing on a mobile platform.
    • The professional who is a certified Mobile Marketer has a strong grasp on Mobile Marketing and Mobile Devices.
    • Gain proficiency in the skill to track and monitor mobile marketing performance
    • The participant will be able to plan, conceptualize and implement mobile marketing strategy.
    • Provides recognition of professional competence to the professional in the digital marketing industry.
    • Gain expertise in Mobile Marketing and Social Media
    • Helps the professional to gain knowledge on the Mobile responsive design.
  • What are the learning benefits of this Course?

    Benefits of the Advanced Mobile Marketing Course:
    • Learn to create compelling Mobile responsive design to drive great user experience
    • Understand Mobile devices, core mobile product and service offerings
    • Understand Mobile Advertising and Search
    • Combine Mobiles with other Channels
    • Effective Mobile Marketing and Social Media
    • Learn how to market a business on mobile platform through mobile marketing and social media
    • In-depth knowledge of Mobile Rules and Regulations
    • Gain expertise and knowledge of Mobile Marketing Measurement and Analytics
  • What are the career benefits in-store for you?

    • Obtain a globally recognized industry certificate, which will open various career opportunities.
    • With the growing demand for Mobiles Marketers in recent times, a certified professional can choose from various attractive job offers.
    • Provide skill and expertise to the organization by engaging the latest and the best tactics of marketing to reach a wide variety of audience.
    • Provide skill and expertise to help organizations expand their business to a wider geographical area through Mobile Marketing.
  • Who should do this certification?

    The Advanced Social Media course can be pursued by professionals who want to specialize in the field of Mobile Marketing and gain recognition in the digital marketing industry. This certification is best suited for:
    • Mobile Marketers
    • Digital Marketing Professionals
    • Marketing Managers
    • Business Owners
    • Business Development Professionals
    • Aspiring professionals in the field of marketing
    • Freelancers and graduates.
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    1. Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    2. Trusted by the Fortune 500 companies as their learning provider for career growth and training
    3. 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    4. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    5. Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others

Exam & Certification

  • How do I get certified in Advanced Mobile Marketing?

    At the end of the training, you can obtain the certification by clearing the Advanced Mobile Marketing examination.

  • What are the prerequisites for the certification?

    • Simplilearn’s Advanced Mobile Marketing course can be pursued by aspiring candidates who want to be proficient in marketing through the mobile platform. It would be hugely beneficial to go through the Mobile marketing foundation course for better understanding of this certification.
    • Basic Internet and Microsoft Office skills
    • An interest to pursue a career in Mobile Marketing.

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