Advanced Email Marketing Certification Training

$299.00

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Key Features

  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate
  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate

About Course

Course Preview


    • Lesson 1 – Introduction to Email Marketing

      56:40

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:11
      • 1.3 Is Email Dead?

        1:55
      • 1.4 Value of Email
        3:0
      • 1.5 Email vs. Social
        2:57
      • 1.6 Functions of Email
        2:4
      • 1.7 History of Email
        3:3
      • 1.8 Email is NOT…
        4:51
      • 1.9 Recent Developments
        5:49
      • 1.10 Buying Cycle
        3:38
      • 1.11 Process Measurement
        4:30
      • 1.12 Process Measurement Example
        3:47
      • 1.13 Email Campaign Example
        1:59
      • 1.14 Thank You
        1:6

    • Quiz

      0:0


    • Lesson 1 – Email as Conversation

      59:10

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:35
      • 1.3 Email is Conversation

        2:41
      • 1.4 Transactional and Functional Emails
        2:51
      • 1.5 Welcome Series Emails
        3:0
      • 1.6 Drip Campaign Emails
        2:9
      • 1.7 Triggered Based Emails
        3:47
      • 1.8 Automated Email Examples
        4:33
      • 1.9 Relevant and Timely
        3:30
      • 1.10 Profits and Results
        3:20
      • 1.11 Triggered Campaign Example
        3:50
      • 1.12 Start Segmenting
        1:52
      • 1.13 Segment by Age
        2:3
      • 1.14 Segment by Profile
        1:52
      • 1.15 Type of Email Segmentation
        1:46
      • 1.16 Collecting Data
        3:35
      • 1.17 Campaign to Conversation
        1:35
      • 1.18 Thank You
        1:6

    • Quiz

      0:0


    • Lesson 1 – Creating the Email, Part 1: Name and Subject Lines

      37:54

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:12
      • 1.3 What’s Your Plan?

        2:3
      • 1.4 Build a Process
        3:49
      • 1.5 “From:” Name
        3:31
      • 1.6 Concise Subject
        3:55
      • 1.7 Tell, Don’t Sell
        4:35
      • 1.8 Subject Character Length
        3:58
      • 1.9 Subject Guidelines
        3:17
      • 1.10 Thank You
        1:7

    • Lesson 2 – Creating the Email, Part 2: Testing, Creative, & Design

      34:46

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:12
      • 2.3 Testing
        2:48
      • 2.4 Basic Organizational Principles
        2:30
      • 2.5 Dynamic Content
        1:47
      • 2.6 Email Purpose
        4:9
      • 2.7 Basic Design Priciples
        5:2
      • 2.8 Scheduling Emails
        4:27
      • 2.9 Test Scheduling
        2:53
      • 2.10 Thank You
        1:5

    • Quiz

      0:0


    • Lesson 1 – Email Landing Pages

      42:28

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:32
      • 1.3 They Are Critical

        1:59
      • 1.4 Bad Example
        4:58
      • 1.5 eCommerce Example
        3:33
      • 1.6 B2B Example
        3:7
      • 1.7 Dedicated Landing Page?
        2:52
      • 1.8 Evaluating Your Landing Page
        6:8
      • 1.9 Data Entry Fields
        2:8
      • 1.10 Landing Page Optimization Checklist
        3:19
      • 1.11 Thank You
        1:8

    • Quiz

      0:0


    • Lesson 1 – 7 List-Building Tactics

      28:18

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:10
      • 1.3 Successful Email Lists

        1:46
      • 1.4 1. Your Own Website
        6:10
      • 1.5 2. Sales
        1:44
      • 1.6 3. Trade Shows & Networking
        2:44
      • 1.7 4. Purchase
        1:43
      • 1.8 5. Sponsorships & Partnerships
        2:25
      • 1.9 6. Follow-Up Call to Action
        2:49
      • 1.10 7. Rent or Buy a List
        1:0
      • 1.11 Thank You
        1:8

    • Lesson 2 – Opt-In Techniques

      21:48

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:10
      • 2.3 Single Opt-In
        3:56
      • 2.4 Single Opt-In + Welcome
        1:58
      • 2.5 Confirmed-Double Opt-In
        2:43
      • 2.6 Opt-In Effectiveness
        2:37
      • 2.7 Set Expectations
        2:25
      • 2.8 Assumed Opt-In
        1:50
      • 2.9 Invited/Assumed Opt-In
        1:37
      • 2.10 Thank You
        1:8

    • Lesson 3 – Managing & Segmenting Lists

      39:32

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:17
      • 3.3 Manage Unsubscribes
        2:57
      • 3.4 Improve Your List
        3:11
      • 3.5 List Hygiene
        4:40
      • 3.6 List Segmentation
        3:11
      • 3.7 Communication: News
        1:54
      • 3.8 Communication: Transactional
        1:58
      • 3.9 Communication: Lead Nurturing
        2:59
      • 3.10 Communication: Segments
        2:1
      • 3.11 Communication: Drips
        2:11
      • 3.12 Communication: Cross-Promotional
        3:49
      • 3.13 Thank You
        1:8

    • Quiz

      0:0


    • Lesson 1 – Spam & Legal Issues

      44:22

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 Volume of Spam Email

        2:16
      • 1.4 Costs of Spam
        2:4
      • 1.5 CAN-SPAM Act
        2:9
      • 1.6 Header Guidelines
        2:4
      • 1.7 Subject Line Guidelines
        3:17
      • 1.8 Include Opt-Out
        2:0
      • 1.9 3rd Party Responsibility
        1:46
      • 1.10 Categorizing Email Purpose
        4:3
      • 1.11 California’s Anti-Spam Laws
        5:48
      • 1.12 Canada’s Anti-Spam Law
        3:59
      • 1.13 Trends and Safe Practices
        1:53
      • 1.14 Thank You
        1:6

    • Lesson 2 – Avoiding Blacklists & Spam Filters

      21:48

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:34
      • 2.3 Blacklists
        3:39
      • 2.4 Spam
        1:36
      • 2.5 Filters
        4:4
      • 2.6 Abuse Reports
        3:10
      • 2.7 Best Practices Checklist
        2:7
      • 2.8 Thank You
        1:14

    • Quiz

      0:0


    • Lesson 1 – Email Service Providers

      53:28

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:25
      • 1.3 Evolution of Email

        3:27
      • 1.4 Why Use an ESP?
        2:19
      • 1.5 Bad Reputation
        3:50
      • 1.6 ESP Provides
        2:23
      • 1.7 Choosing an ESP
        4:4
      • 1.8 Typical ESP Features
        4:54
      • 1.9 Improving Deliverability
        1:58
      • 1.10 Email Headers
        3:59
      • 1.11 Server Relay
        2:50
      • 1.12 Inbox Preview
        5:10
      • 1.13 Thank You
        1:55

    • Quiz

      0:0


    • Lesson 1 – Leveraging Facebook for Email

      25:50

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:27
      • 1.3 Make Fans Subscribers

        2:25
      • 1.4 Call to Action
        1:44
      • 1.5 Email Integration Tab
        1:49
      • 1.6 Call to Action in Header Image
        1:0
      • 1.7 Pitch Exclusive Content
        2:9
      • 1.8 Promote Published Newsletters
        1:40
      • 1.9 Use the “About” Section
        1:46
      • 1.10 Contests
        1:41
      • 1.11 Cross Promotions
        3:21
      • 1.12 Increase Subscriber Engagement
        3:23

    • Quiz

      0:0


    • Lesson 1 – Marketing Automation Introduction

      22:24

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:38
      • 1.3 Developing New Models

        1:56
      • 1.4 Biggest Automation Obstacle
        3:3
      • 1.5 Marketing Automation Basics
        4:7
      • 1.6 Data Drives Action
        3:13
      • 1.7 Define Audience, Rules, and Messages
        2:45

    • Lesson 2 – Key Elements of Marketing Automation

      29:58

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:16
      • 2.3 Sales Built Marketing Automation
        2:42
      • 2.4 Inbound Marketing
        2:58
      • 2.5 Marketing Automation
        2:40
      • 2.6 Lead Capture
        2:13
      • 2.7 Lead Nurture
        2:31
      • 2.8 Web Analytics
        1:53
      • 2.9 Lead Scoring
        2:3
      • 2.10 List Management
        2:17
      • 2.11 Benefits of Marketing Automation
        3:56

    • Lesson 3 – How Automation Works

      36:36

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:23
      • 3.3 Marketing Automation Overview
        1:47
      • 3.4 Dynamic Segmentation
        4:9
      • 3.5 Segmented, Relevant Content
        2:17
      • 3.6 Automated Personalization
        3:4
      • 3.7 Personalized Offers
        2:45
      • 3.8 Big Data Sources
        2:18
      • 3.9 Mobile-Personal Marketing
        3:39
      • 3.10 Mobile Automation
        2:30
      • 3.11 Location Automation Beacons
        3:56

    • Lesson 4 – A Better Method of Communication

      48:6

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:38
      • 4.3 Welcome Series
        2:27
      • 4.4 FontaineBleau Example
        6:27
      • 4.5 Welcome Series Benefits
        1:47
      • 4.6 Auto-Responder Welcome Series
        2:53
      • 4.7 Triggered Conversations
        2:15
      • 4.8 Email Segmentation
        1:42
      • 4.9 Automation Results
        8:14
      • 4.10 Immediate Triggers
        2:4
      • 4.11 Predictable Triggers
        2:18
      • 4.12 Specific Triggers
        2:48

    • Quiz

      0:0


    • Lesson 1 – Lead Capture & Nurture

      46:12

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:26
      • 1.3 Automation Rule #1

        3:7
      • 1.4 Lead Capture Overview
        4:41
      • 1.5 Non-Profit Objectives
        3:31
      • 1.6 Non-Profit Rules
        3:36
      • 1.7 Non-Profit Scenarios
        3:31
      • 1.8 eCommerce Objectives
        1:53
      • 1.9 eCommerce Rules
        2:14
      • 1.10 eCommerce Scenarios
        2:56
      • 1.11 B2B Objectives
        1:49
      • 1.12 B2B Identifying Rules
        1:42
      • 1.13 B2B Scenarios
        4:10

    • Lesson 2 – Implicit & Explicit Data

      26:18

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:30
      • 2.3 Lead Scoring Overview
        3:54
      • 2.4 Types of Data
        2:47
      • 2.5 Implicit vs Explicit: Examples
        3:3
      • 2.6 Lead Qualification
        1:52
      • 2.7 Lead Scoring
        3:44
      • 2.8 Does the Lead Qualify?
        2:49

    • Lesson 3 – Defining Customer Value

      66:56

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:37
      • 3.3 Determine Value Through Data
        4:1
      • 3.4 Dallas Cowboys Example
        5:45
      • 3.5 Understanding Customer Value
        3:4
      • 3.6 Calculating Campaign Value
        5:45
      • 3.7 Drip Campaigns
        2:39
      • 3.8 Subscription Drip Campaigns
        5:45
      • 3.9 Loyalty Campaign Value
        5:19
      • 3.10 Recognizing Trends
        5:18
      • 3.11 Projecting Trends
        2:28
      • 3.12 Segment from Data
        2:17

    • Lesson 4 – An Automation Pathway, Part 1: Determine Goals & Strategy

      48:4

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:36
      • 4.3 Marketing Automation Obstacles
        4:12
      • 4.4 Long-Term Goals
        3:11
      • 4.5 Identify Scenarios
        4:6
      • 4.6 Know Your Audience and Goals
        4:20
      • 4.7 Rules and Strategy
        6:26
      • 4.8 Anticipate and React
        4:17
      • 4.9 Determine the End Game
        3:24

    • Lesson 5 – An Automation Pathway, Part 2: Determine Your Plan

      32:40

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:8
      • 5.3 What’s Your Plan?
        1:43
      • 5.4 Ecommerce Pathway
        4:55
      • 5.5 Retail Pathway
        2:46
      • 5.6 Subscriber Pathway
        1:59
      • 5.7 B2B Lead Generation Pathway
        4:30
      • 5.8 Lead Scoring
        3:14
      • 5.9 Lead Data
        3:35

    • Quiz

      0:0


    • Lesson 1 – Email Measurement, Part 1: Valuable Email Metrics

      42:54

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:46
      • 1.3 Case Study

        4:1
      • 1.4 Measure the Process
        2:24
      • 1.5 Delivery Rate
        1:56
      • 1.6 Subscriber Retention Rate
        1:50
      • 1.7 Open Rate
        2:33
      • 1.8 Click to Deliver Rate
        2:0
      • 1.9 ESP Report
        3:44
      • 1.10 Depth of Visit
        3:53
      • 1.11 Engagement Actions
        2:23
      • 1.12 Conversion Rate
        2:17
      • 1.13 Revenue per Email
        1:44
      • 1.14 Measuring Campaign Types
        2:20
      • 1.15 Thank You
        1:6

    • Lesson 2 – Email Measurement, Part 2: Advanced Email Analysis

      34:26

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:38
      • 2.3 Example: Trigger Campaigns
        4:2
      • 2.4 Example: More Campaigns Added
        2:54
      • 2.5 Example: Campaigns Optimized
        4:24
      • 2.6 URL Tracking Parameters
        2:28
      • 2.7 Campaign Analytics
        3:17
      • 2.8 Multi-Channel Analytics
        2:46
      • 2.9 Advanced Analysis
        3:8
      • 2.10 Thank You
        1:6

    • Lesson 3 – UTM Tracking Parameters, Part 1: Tracking Parameter Concepts

      33:18

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:44
      • 3.3 Overview of Tracking Parameters
        5:26
      • 3.4 Example of Ad with Parameters
        2:45
      • 3.5 Anatomy of URL with Parameters
        4:25
      • 3.6 How GA Categorizes Traffic
        4:14
      • 3.7 GA Documentation
        2:5
      • 3.8 Best Practices for Parameters
        2:21
      • 3.9 Thank You
        1:9

    • Lesson 4 – UTM Tracking Parameters, Part 2: Tracking Parameter Examples

      43:36

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:26
      • 4.3 Display Ad Examples
        5:35
      • 4.4 Reporting
        8:11
      • 4.5 Newsletter Examples
        2:55
      • 4.6 Social Media Examples
        5:28
      • 4.7 Diagnosing Problems
        3:7
      • 4.8 Thank You
        1:36

    • Quiz

      0:0


    • Quiz

      0:0


    • Course Feedback

      0:0

      • {{lesson.title}}

  • About Author

    Matt Bailey, Author, Speaker and Internet Marketing Trainer
    • Founder and president of SiteLogic
    • Author of “Internet Marketing An Hour A Day” and SOS! A CEO's guide to Digital Media
    • Member of the Advisory Board for Incisive Media’s Search Engine Strategies Conferences
    • One of the highest rates speakers with nearly 20 years in the online marketing industry
  • What is the course all about?

    E-mail Marketing is direct marketing through E-mail. Every commercial message sent to an existing or a potential customer through E-mail is considered as E-mail Marketing.

    Simplilearns Advanced Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.

    E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

  • Why is the course most sought-after?

    The Advanced Email Marketing Course from Simplilearn is one of the most rapidly growing certification. With E-mails being the primary mode of contact in today’s world, mastering the art of E-mail Marketing not only enhances your company’s brand value but it also plays a vital role in gaining trust of the customers and generating revenue.
    • The course skillfully trains the participant to become experts in E-mail marketing.
    • The professional who is a certified E-mail Marketer has a strong grasp on effective communication.
    • Skilled to track and monitor huge influx of E-mails, manage, segregate and be responsive.
    • The participant will be able to plan, conceptualize and implement the latest E-mail marketing strategies.
    • Provides recognition of professional competence to the professional in the marketing industry.
    • Proficient in mass communication and generate a huge turnaround and help convert potential customers to sales and leads.
  • What are the Learning Benefits of this Course?

    Benefits of being certified in Advanced Email Marketing:
    • Learn to draw more traffic, gain visibility and awareness of a brand or product.
    • Understand the subtle and intricate details of effective E-mail marketing
    • Learn how to efficiently build an E-mail list and E-mail campaigns
    • Generate a higher number of E-mail subscribers
    • Effective E-mail Marketing and get more traction from employing the latest strategies.
    • Learn how to market a business through an E-mail marketing platform
    • In-depth knowledge of E-mail Rules and Regulations
    • Gain expertise and knowledge of E-mail Marketing to attract buyers at a larger scale and expand globally.
    • Learn the art of sending mass E-mails to a selected group of recipients who are searching for the product you are selling.
  • What are the career benefits in-store for you?

    • Obtain a globally recognized certification, which will open various career opportunities.
    • With the growing demand for E-mail Marketers in recent times, a certified professional can choose from various attractive job offers.
    • Provide skill and expertise to the organization by engaging the latest and the best tactics of E-mail marketing to reach a wide variety of audience globally
    • Provide skill and expertise to help organizations expand their business to a wider geographical area through the E-mail Marketing Platform.
  • Who should do this certification?

    The Advanced Email Marketing Course can be pursued by professionals who want to specialize in the field of E-mail Marketing and generate revenue. This certification is best suited for:
    • Business Owners/ Entrepreneurs
    • Internet Marketers
    • Affiliate Marketers
    • Bloggers
    • Marketing professionals Who Want to Make More Sales and Conversions
    •  Marketing Managers Who Wants to Get More Traffic and Sales
    • Business Owners who want to generate revenue
    • Business Development Professionals
    • Aspiring professionals in the field of marketing
    • Freelancers and graduates.
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    • Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    • Trusted by the Fortune 500 companies as their learning provider for career growth and training
    • 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    • All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in the first attempt
    • Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others.

Exam & Certification

  • How do I get certified in Advanced Email Marketing?

    At the end of the training, you can obtain the certification by clearing the Certified E-mail Marketing examination.

  • What are the prerequisites for the certification?

    • Participant’s keen on pursuing a career in E-mail marketing can pursue Simplilearn’s Advanced Email Marketing Course. An overview of E-mail Marketing foundations course could be of immense help to understand the basics of this domain.
    • Basic Internet and Microsoft Office skills
    • An interest to pursue a career in E-mail Marketing.

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