Advanced Content Marketing Certification Training

$299.00

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Key Features

  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Topics on Event Marketing, SMM, Strategy and Challenges
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate
  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Topics on Event Marketing, SMM, Strategy and Challenges
  • Comprehensive and Up-to-Date Content
  • Course Completion Certificate

About Course




Course Preview


    • Lesson 1 – What Is Content Marketing?

      43:0

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 What is Content Marketing?

        2:20
      • 1.4 Michelin Guide
        4:31
      • 1.5 Different From Typical Marketing
        3:41
      • 1.6 B2B, B2C, & Nonprofit Differences
        4:45
      • 1.7 International Content Marketing
        2:58
      • 1.8 Tactics & Platforms
        2:50
      • 1.9 Challenges
        1:43
      • 1.10 Strategies
        2:32
      • 1.11 Example: GoPro
        2:57
      • 1.12 Man in The Chair
        2:57

    • Quiz

      0:0


    • Lesson 1 – Documented Content Strategy

      63:50

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:13
      • 1.3 Put it in Writing

        3:16
      • 1.4 Kipling’s Template
        2:47
      • 1.5 Who
        3:7
      • 1.6 Know Your Audiences
        3:43
      • 1.7 What
        4:47
      • 1.8 When
        4:37
      • 1.9 Where
        4:13
      • 1.10 Why
        3:40
      • 1.11 Engage Your Audience
        3:43
      • 1.12 How
        3:31
      • 1.13 Measuring Success
        2:35
      • 1.14 Example: Turkish Airlines
        3:13

    • Lesson 2 – Revising Your Content Strategy

      43:12

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:16
      • 2.3 Things Change Quickly
        3:29
      • 2.4 Adapting Strategy
        2:36
      • 2.5 Planning Content
        3:53
      • 2.6 Analyze and Revise
        4:14
      • 2.7 Overlapping Disciplines
        5:48
      • 2.8 Content & SEO Overlap
        2:57
      • 2.9 A New Model
        4:53

    • Quiz

      0:0


    • Lesson 1 – Publishing New Content

      42:24

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:38
      • 1.3 Create More Content

        3:2
      • 1.4 Where to Publish
        3:58
      • 1.5 Facebook Publishing Guidelines
        2:10
      • 1.6 YouTube Publishing Guidelines
        2:18
      • 1.7 Google+ Publishing Guidelines
        1:38
      • 1.8 Twitter Publishing Guidelines
        1:31
      • 1.9 LinkedIn Publishing Guidelines
        1:33
      • 1.10 Instagram Publishing Guidelines
        1:44
      • 1.11 Pinterest Publishing Guidelines
        1:39
      • 1.12 Hero, Hub, & Hygiene Content
        4:49
      • 1.13 Scheduling Content
        2:12
      • 1.14 Samsung Success
        5:30

    • Lesson 2 – Effective B2B and B2C Tactics

      50:16

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:20
      • 2.3 Tactics Overview
        2:33
      • 2.4 Events
        3:2
      • 2.5 eNewsletters
        2:19
      • 2.6 Webinars
        2:5
      • 2.7 Videos
        2:33
      • 2.8 Blogs
        2:17
      • 2.9 Illustrations
        2:31
      • 2.10 Social Media
        1:49
      • 2.11 Case Studies
        2:23
      • 2.12 White Papers
        1:59
      • 2.13 Research Reports
        3:13
      • 2.14 eBooks
        2:26
      • 2.15 Microsites
        2:27
      • 2.16 Articles
        3:8
      • 2.17 Mobile Apps
        2:35
      • 2.18 Presentations
        2:58

    • Lesson 3 – Top Challenges for Content Marketers

      52:4

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:51
      • 3.3 The Top 5 Challenges
        2:53
      • 3.4 Think Like a Publisher
        2:41
      • 3.5 Know Your Audience
        2:27
      • 3.6 Establish a Framework
        2:54
      • 3.7 Develop Rubrics
        2:56
      • 3.8 Use Multimedia
        1:46
      • 3.9 Partner Up
        2:7
      • 3.10 Be a Leader
        2:17
      • 3.11 Get Feedback
        2:6
      • 3.12 Recycle Content
        2:8
      • 3.13 Budget
        1:48
      • 3.14 Metrics
        4:32
      • 3.15 4 Crucial Tenets
        1:53
      • 3.16 Metrics with Real Objectives
        2:9
      • 3.17 Value Your Customers
        2:3
      • 3.18 Causal Measurement
        4:1

    • Quiz

      0:0


    • Lesson 1 – Influencer Marketing, Part 1: Discovering Influencers

      46:12

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:48
      • 1.3 Social Influencers

        4:2
      • 1.4 Opinion Leader Traits
        3:1
      • 1.5 Opinion Leader Benefits
        2:4
      • 1.6 Different Names, Same Meaning
        4:30
      • 1.7 Platforms of Engagement
        3:21
      • 1.8 Reaching Out to Influencers
        4:17
      • 1.9 Tracking Them Down
        3:4
      • 1.10 Case Study: Vend
        5:29

    • Lesson 2 – Influencer Marketing, Part 2: Nurturing Relationships

      34:54

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:52
      • 2.3 Understand Your Influencers
        2:16
      • 2.4 Tools for Tracking Influencers
        3:53
      • 2.5 Schmooze Optimization
        2:28
      • 2.6 Example: Recipe.com
        5:20
      • 2.7 Discovering Opportunities
        2:46
      • 2.8 Example: ReelSEO
        5:22

    • Lesson 3 – Influencer Marketing, Part 3: Demonstrating Impact

      31:22

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:19
      • 3.3 ALS and Measuring Impact
        5:47
      • 3.4 Parents.com Example
        3:37
      • 3.5 Metrics and Action
        5:1
      • 3.6 Hubspot Example
        4:27

    • Quiz

      0:0


    • Lesson 1 – Tracking ROI

      53:32

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:15
      • 1.3 Tracking Marketing Returns

        3:2
      • 1.4 Soft vs. Hard Metrics
        4:8
      • 1.5 Analyze Potential ROI
        3:3
      • 1.6 Content Analytics
        3:8
      • 1.7 URL Builder
        3:6
      • 1.8 Defining Goals
        2:39
      • 1.9 Multi-Channel Funnel Reports
        2:24
      • 1.10 Piper Aircraft Example
        8:19
      • 1.11 Rutgers Center Example
        5:12

    • Lesson 2 – UTM Tracking Parameters, Part 1: Tracking Parameter Concepts

      33:14

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:44
      • 2.3 Overview of Tracking Parameters
        5:26
      • 2.4 Example of Ad with Parameters
        2:45
      • 2.5 Anatomy of URL with Parameters
        4:25
      • 2.6 How GA Categorizes Traffic
        4:14
      • 2.7 GA Documentation
        2:5
      • 2.8 Best Practices for Parameters
        2:28

    • Lesson 3 – UTM Tracking Parameters, Part 2: Tracking Parameter Examples

      43:18

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:26
      • 3.3 Display Ad Examples
        5:35
      • 3.4 Reporting
        8:11
      • 3.5 Newsletter Examples
        2:55
      • 3.6 Social Media Examples
        5:28
      • 3.7 Diagnosing Problems
        3:34

    • Quiz

      0:0


    • Lesson 1 – Effective Social Media Platforms

      43:20

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:22
      • 1.3 Social Media Usage

        3:19
      • 1.4 LinkedIn
        2:26
      • 1.5 Facebook
        2:12
      • 1.6 Twitter
        1:48
      • 1.7 YouTube
        2:55
      • 1.8 Instagram
        2:10
      • 1.9 SlideShare
        2:5
      • 1.10 Pinterest
        2:2
      • 1.11 Vimeo
        1:0
      • 1.12 Google+
        1:55
      • 1.13 Pull, Don’t Push
        2:25
      • 1.14 Flip the Funnel
        2:12
      • 1.15 Lasswell’s Model
        2:8
      • 1.16 The New Model
        2:40
      • 1.17 Key Targets
        1:34
      • 1.18 The Influencers
        2:57

    • Lesson 2 – Facebook

      43:6

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:18
      • 2.3 Facebook Overview
        4:32
      • 2.4 Page Setup
        2:50
      • 2.5 Best Practices
        4:19
      • 2.6 Facebook Measurement
        4:10
      • 2.7 Example: Got What It Cakes
        5:44
      • 2.8 Example: Salesforce
        5:10

    • Lesson 3 – Twitter

      29:12

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:18
      • 3.3 Using Twitter
        3:7
      • 3.4 Twitter Video Integration
        3:16
      • 3.5 Tactics and Strategies
        3:51
      • 3.6 Example: Feeding America
        3:37
      • 3.7 Example: Airbus
        4:57

    • Lesson 4 – Hashtag Marketing

      29:12

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:38
      • 4.3 Hashtag History
        1:50
      • 4.4 Hashtag Best Practices
        3:34
      • 4.5 Instagram Hashtag Use
        2:33
      • 4.6 Hashtag Platforms
        2:33
      • 4.7 Types of Hashtags
        2:18
      • 4.8 Hashtag Tips
        2:27
      • 4.9 Hashtag Tools
        2:10
      • 4.10 Case Study: Ben & Jerry’s
        4:3

    • Quiz

      0:0


    • Lesson 1 – Blogs & eNewsletters

      40:54

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:19
      • 1.3 Blogs Overview

        2:37
      • 1.4 Lessons from a Top Publisher
        7:14
      • 1.5 Blog Targeting Examples
        4:23
      • 1.6 eNewsletters
        3:8
      • 1.7 eNewsletter Content
        2:51
      • 1.8 eNewsletter Tips
        3:2
      • 1.9 Other Considerations
        3:23

    • Quiz

      0:0


    • Lesson 1 – LinkedIn

      57:50

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:18
      • 1.3 Questions for Marketers

        2:33
      • 1.4 Who Impacts Business
        3:10
      • 1.5 Thought Leadership
        2:34
      • 1.6 Account Types
        2:58
      • 1.7 LinkedIn Marketing
        2:48
      • 1.8 Publish and Showcase
        2:55
      • 1.9 LinkedIn Groups
        1:59
      • 1.10 Relevant Content
        2:54
      • 1.11 Key Targets
        2:8
      • Outcomes
        2:40
      • 1.13 Example: Transfer Network
        6:5
      • 1.14 Example: Reel SEO
        5:33
      • 1.15 Accurately Targeted
        2:50

    • Quiz

      0:0


    • Lesson 1 – Instagram

      32:18

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:13
      • 1.3 Instagram Best Practices

        3:30
      • 1.4 Instagram: Goals
        2:38
      • 1.5 Instagram: Themes
        2:38
      • 1.6 Using Hashtags
        3:17
      • 1.7 Tracking Engagement
        3:6
      • 1.8 Nike Example
        2:47
      • 1.9 Ben & Jerry’s Example
        4:30

    • Lesson 2 – Pinterest

      28:12

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:20
      • 2.3 Pinterest Overview
        2:24
      • 2.4 Pins Should be Valuable
        4:15
      • 2.5 Pins Should be Coherent
        2:9
      • 2.6 Pins Should be Beautiful
        2:40
      • 2.7 Pins Should be Actionable
        2:0
      • 2.8 Example: Four Seasons Hotels
        3:5
      • 2.9 Four Seasons Results
        2:43

    • Quiz

      0:0


    • Lesson 1 – Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy

      30:0

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:26
      • 1.3 7 Video Strategies

        1:49
      • 1.4 YouTube is Key
        4:1
      • 1.5 Make Videos That Users Watch
        3:34
      • 1.6 Schedule Your Videos
        4:49
      • 1.7 Optimize Videos for Search
        5:21

    • Lesson 2 – Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact

      29:56

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:13
      • 2.3 Paid Video Promotion
        4:34
      • 2.4 Success with TrueView Ads
        3:40
      • 2.5 Make Your Video Shareable
        4:11
      • 2.6 Measure Your Impact
        2:35
      • 2.7 Analyze the Customer Journey
        2:42
      • 2.8 Video Length Guidelines
        2:7
      • 2.9 Coming Up
        1:26

    • Lesson 3 – Video & YouTube Marketing, Part 3: Leveraging Mobile Video

      27:44

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:22
      • 3.3 Power of Mobile Video
        2:1
      • 3.4 Six Questions on Mobile Video
        1:45
      • 3.5 Who’s on Which Channels?
        4:1
      • 3.6 What Are Viewers Watching and Sharing?
        4:3
      • 3.7 When Should You Make Mobile Videos?
        2:9
      • 3.8 Example: GoPro
        3:18
      • 3.9 Examples: USA Today & GE
        2:43

    • Lesson 4 – Video & YouTube Marketing, Part 4: Promoting & Measuring Mobile Video

      27:38

      • 4.1 Overview
        0:0
      • 4.2 Introduction
        1:14
      • 4.3 Where to Promote Your Videos?
        1:46
      • 4.4 YouTube Ads & Orabrush
        3:56
      • 4.5 Instagram & Vine Advertising
        2:27
      • 4.6 Why Is Mobile Video Unique?
        2:58
      • 4.7 Vloggers vs Brands: Time of Day
        2:36
      • 4.8 Vloggers vs Brands: Upload Frequency
        1:54
      • 4.9 How to Measure Mobile Video?
        3:45
      • 4.10 Conclusion
        1:43

    • Lesson 5 – The Most Effective Video Marketers

      37:58

      • 5.1 Overview
        0:0
      • 5.2 Introduction
        1:21
      • 5.3 Marketing Priorities
        2:27
      • 5.4 Best Role Models
        4:36
      • 5.5 Hollywood Lessons
        3:34
      • 5.6 What Increases Sharing
        4:21
      • 5.7 Keys to Product Launch
        4:58
      • 5.8 Evoke Emotions
        4:12

    • Quiz

      0:0


    • Lesson 1 – In-Person Events & Webinars

      36:36

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:16
      • 1.3 In-Person Events Overview

        2:33
      • 1.4 Public Speaking
        5:14
      • 1.5 Meetups
        3:23
      • 1.6 Meetup Example
        2:19
      • Webcasts
        2:8
      • 1.8 Webinar Example
        4:4
      • 1.9 Engaging Webinars
        4:51

    • Quiz

      0:0


    • Lesson 1 – Content Marketing for B2B Small Businesses

      39:54

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:14
      • 1.3 Small Business Overview

        3:13
      • 1.4 Small Business Effectiveness
        3:27
      • 1.5 Structure, Goals & Metrics
        4:23
      • 1.6 Audiences & Tactics
        4:42
      • 1.7 Platforms
        2:2
      • 1.8 Content Creation
        7:26

    • Lesson 2 – Content Marketing for B2B Enterprise Businesses

      41:32

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:15
      • 2.3 Enterprise CM Overview
        2:29
      • 2.4 Enterprise Effectiveness
        3:15
      • 2.5 Structure, Goals, & Metrics
        4:29
      • 2.6 Audiences & Tactics
        2:55
      • 2.7 Infographics & Branded Content Tools
        3:49
      • 2.8 Platforms
        5:17
      • 2.9 Examples
        4:47

    • Quiz

      0:0


    • Lesson 1 – Content Marketing for Manufacturing Businesses

      53:22

      • 1.1 Overview

        0:0
      • 1.2 Introduction

        1:18
      • 1.3 Overview of Manufacturing Marketing

        2:50
      • 1.4 Manufacturer Effectiveness
        3:16
      • 1.5 Manufacturer Structure, Goals & Metrics
        5:15
      • 1.6 Audiences & Tactics
        3:8
      • 1.7 Platforms and Content Creation
        3:56
      • 1.8 Budget and Challenges
        3:11
      • 1.9 Caterpillar Example
        6:9
      • 1.10 Caterpillar Example Continued
        6:8

    • Lesson 2 – Content Marketing for Technology Businesses

      35:28

      • 2.1 Overview
        0:0
      • 2.2 Introduction
        1:14
      • 2.3 Technology Content Marketing Overview
        4:18
      • 2.4 Structure, Goals & Metrics
        3:57
      • 2.5 Audience & Tactics
        4:50
      • 2.6 Platforms & Content Creation
        2:51
      • 2.7 Budgets & Challenges
        2:40
      • 2.8 Technology Case Studies
        4:24

    • Lesson 3 – Content Marketing for Nonprofit Businesses

      32:50

      • 3.1 Overview
        0:0
      • 3.2 Introduction
        1:11
      • 3.3 Nonprofit Overview
        2:35
      • 3.4 Strategy & Effectiveness
        2:21
      • 3.5 Structure, Goals, & Metrics
        3:19
      • 3.6 Audiences & Tactics
        4:22
      • 3.7 Platforms & Content Creation
        2:58
      • 3.8 Budget & Challenges
        2:4
      • 3.9 Example: ALS Ice Bucket Challenge
        5:5

    • Quiz

      0:0


    • Quiz

      0:0


    • Course Feedback

      0:0

      • {{lesson.title}}

  • About Author

    Greg Jarboe, Author, Speaker and Video Marketing Expert
    Greg is the author of “YouTube and Video Marketing: An Hour a Day”, he writes for Search Engine Watch and ReelSEO

    Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation. He has been an instructor & faculty at Rutgers Business School.

  • What is the course all about?

    Content Marketing is aimed at building authority, amplifying the message, acquire and retain the intended audience. A well written Marketing Content on email, Social Traditional PR, Print, article or a blog post instantly attests the writer as a trusted advisor.

    Advanced Content Marketing Course from Simplilearn, skillfully trains participants to produce compelling and impressive Marketing Content. This course concentrates on the vital strategies, tactics and best practices that a writer needs to inculcate and enhance the content marketing efforts.

    The Advanced Content Marketing course, imparts knowledge on various aspects of planning and executing Content Marketing Strategies with greater efficiency and impact. The course guides the participants to harness the power of words to disseminate information and create impressive marketing content.

    The Advanced Content Marketing Course from Simplilearn is a comprehensive and valuable training program that benefits the certified professionals in the Digital marketing World.

  • Why is the course most sought-after?

    The course is most sought-after for the following reasons:
    • It trains professionals to create effective and impressive audience personas and content marketing strategy.
    • Helps professionals enhance their writing skills and produce quality content.
    • Trains participants to communicate effectively, engage the audience and the market in a smarter way.
    • It’s a profound certification course which guides the participant in implementing the learnings right away.
    • Helps the professional produce quality content that captures and impresses the mind of the audience
    • Content Marketing is a preferred mode of marketing, it is cost effective to the company and the right marketing content could generate a great net profit.
    • Content marketing can provide potential and existing customers with relevant and interesting information, and it can drive search engine optimization
    • Content marketing can enhance a brand’s image. Studies prove that an effective Marketing content contributes to three times more leads than other modes.
  • What are the learning benefits of this Course?

    The learning benefits of Advanced Content Marketing Course are given below:
    • Create interesting and compelling Marketing Content
    • Identify Prospects and create an effective Content Marketing Strategy  
    • Create messaging and appropriate content guidelines
    • Learn how to find industry influencers and identify promotional opportunities
    • Learn strategies, tactics and best practices to produce effective content.
    • Learn how to develop appropriate Content as per the audience segments.
    • Create best practices for content across media types, including social media, images, etc.
  • What are the career benefits in-store for you?

    Following are the career benefits of this course:
    • The Advanced Content Marketing course enables the participant to be eligible for lucrative job opportunities in lead communications, content promotion campaigns and related positions as a  content marketing expert
    • Gain expertise to influence the increase of direct sales, and gain credibility in the organization.
    • The certification immensely benefits the possibility of better job prospects.
    • Due to a great demand for specialized content writers, this certification will add credibility to the certified professional’s skillset in the digital marketing industry.
    • Employers are shifting the workforce towards freelancers to tap the best skilled personnel in the market and this trend is bound to open immense opportunity for certified professionals to have an edge over the rest of the crowd.
  • Who should do this certification?

    The Advanced Content Marketing Course is greatly beneficial to professionals in these fields:
    • Digital Marketing
    • Online content planning or writing
    • Business development
    • Social media and search marketing
    • Public relations
    • Organizational Communication
    • Branding
  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    1. Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
    2. Trusted by the Fortune 500 companies as their learning provider for career growth and training
    3. 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    4. All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    5. Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others

Exam & Certification

  • How do I get certified in Advanced Content Marketing?

    At the end of the training, you can obtain the certification by clearing the Advanced Content Marketing examination.

  • What are the prerequisites for the certification?

    • Participants who have an affinity to learn content marketing can pursue Simplilearn’s Advanced Content Marketing course, a quick overview of Online Marketing Fundamentals section can help participants warm up to the subject.
    • Basic Internet and Microsoft Office skills
    • A flair for writing and an interest to pursue a career in Content writing.

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